1. Transformation, Business and Performance Improvement
Donna Hall
Chief Executive
Esd toolkit event – 27th Sept 07

2. Introduction Local Context Chorley’s Business Architecture Project
The journey so far…..
Next steps
Any Questions?

3. Local Context New Chief Executive – New Leader
Major restructure in first 3 months - £1m saving
Some great people and services
Operating in a strategic vacuum
Fair CPA in 2004
3 star AC score on Customer Focus 2005
Value for money a real priority – council tax freeze

4. Background and Context
Resource constraints mean re-focussing what we have more effectively – 3% cashable
71% BVPI’s continually improving
Over 50% in top quartile
Blend of outsourced/in-house services
“Can do” culture an appetite for improvement
Some strategic alignment but in bits…
Needed a big idea!

5. Business Architecture Blueprint
THE VISION
“By the end of the project the Council will have a better understanding of everything it does in order to identify duplication, opportunity for synergy to optimise resources and focus them more effectively on customer need.”

6. Aims of Project
To understand the functions of each Directorate – Common units of work/activities.
To develop a blueprint model for a transformed Council
To identify options for changes to the structure of the council
To identify a common process for unit cost comparison

7. Deliverables: Business Process Architecture of a council
Blueprint of a transformed district council
Change programme
Guidance and methodology for councils.

8. Methodology: Political/senior staff buy in DCLG grant
High level process mapping
“Blue sky” workshops with directors
Blueprint produced
Quality assurance with others
Options considered

9. A New Structure:
Assistant Chief Executive (Policy & Performance)
Assistant Chief Executive (Business Transformation)
Chief Executive
Corporate Director (Business)
Corporate Director (Neighbourhoods)
Corporate Director (People)
Tackling the needs of the customer by wrapping the business of the organisation around the customer

10. The Approach
We have:
identified all the core business processes carried out by a district council
linked them to customers and staff.
Arranged them into the main areas of work of the council to design a new organisational structure.
These areas define what it is to be a district council.

11. The Blueprint
The blueprint challenges traditional organisational/functional boundaries and structures.
It outlines the potential structure of a district council in becoming more customer focused
Establishes core components of a customer focused organisation
• Vision
• Planning change and support
• Delivery
• Access

12. Visioning Function - Policy
To ensure VFM and Accountability
To drive through change
To provide leadership and vision
Provide customer insight and identify customer need:
Citizen, businesses, neighbourhoods, groups
Develop corporate policies and strategies

13. Planning Support and Change
Provision of support services (HR, IT, Finance) to
other parts of the organisation in one place
More focus on planning and change management.
Delivery
Delivering excellent services
3 customer blocks

14. Access – Customer Services
Represent the customers in dealing with the organisation.
The key changes to the traditional structures are:
The blueprint essentially creates ‘customer champions’
A Corporate support mechanism focusing on change rather than traditional support.

15. Key Findings
There is an appetite for this level of change from staff (Sunday Times Best Councils to Work for) and Members
One size fits all is not the answer - It depends on your organisation maturity and culture
Recognises the importance of strategic service planning

16. Summary The approach is relatively new and untested
In many respects it’s common sense and builds upon what many of you will know about your council already.
It brings structure to the thought process in relation to meeting the some of the challenges of managing a modern council.
Can be applied to an LSP/LAA setting
Eg – vulnerable households project

17. Any Questions? donna.hall@chorley.gov.uk