1. Chapter 3 – Analyzing the Marketing Environment
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Micro/Macro
Micro/Macro
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2. The actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers?

3. Marketing Environment

4. The larger societal forces that affect the microenvironment-demographic, natural, technological, political, and cultural forces?

5. Macroenvironment

6. The actors close to the company that affect its ability to serve its customers-the company, suppliers, marketing intermediaries, customer markets, competitors, and publics?

7. Microenvironment

8. Firms that help the company to promote, sell, and distribute its goods to final buyers?

9. Marketing Intermediaries

10. Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives?

11. Public

12. The 78 million people born during the baby boom following World War II and lasting until 1967?

13. Baby Boomers

14. The 45 million people born between 1965 and 1976 in the “birth death” following the baby boom?

15. Generation X

16. The 83 million children of the baby boomers born between 1977 and 2000?

17. Generation Y or Millennials

18. The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics?

19. Demography

20. Differences noted over a century ago by in how people shift their spending across food, housing, transportation, health care, and other goods and services categories as family income rises?

21. Engel’s Laws

22. Factors that affect consumer buying power and spending patterns?

23. Economic Environment

24. Natural Resources that are needed as inputs by marketers or that are affected by marketing activities?

25. Natural Environment

26. Forces that create new technologies, creating new product and market opportunities?

27. Technological Environment

28. Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society?

29. Political Environment

30. Institutions and other forces that affect society’s basic values, perceptions, preferences, and behaviors?
DAILY DOUBLE

31. Cultural Environment

32. Marketing Intermediaries
All of the following are forces that affect a company’s ______________?
The Company Itself
Suppliers
Marketing Intermediaries
Customers
Competitors
Publics

33. Microenvironment

34. All of the following are forces that affect a company’s _____________?
Demographic
Economic
Natural
Technological
Political
Cultural

35. Macroenvironment

36. Factors affecting this environment include:
Shortages of raw materials
Increased pollution
Increased government intervention
Environmentally sustainable strategies

37. Natural Environment

38. All of the following groups are examples of _________?
Financial
Media
Government
Citizen-action
Local
General
Internal

39. Publics

40. Consumers, Businesses, Resellers, Governments and International are all examples of different types of ___________ or ___________?

41. Customers or Markets

42. The overall aging of the U. S
The overall aging of the U.S. population is best described by this macroeconomic force?

43. Demographic

44. Recently one of your suppliers has gone out of business
Recently one of your suppliers has gone out of business. Is your company being affected by it’s micro or macro economic environment and what force?

45. Microenvironment and Suppliers

46. An overall better educated U. S
An overall better educated U.S. population is best described by this macroeconomic force?

47. Demographic

48. Recently, the advertising agency that your marketing department uses to create and place ads has increased their fees by 20%. Is your company being affected by it’s micro or macro economic environment and what force?
DAILY DOUBLE

49. Microenvironment and Marketing Intermediaries

50. Hiring lobbyists, Running “advertorials”, Pressing law suits, Filing complaints and Forming agreements to control channels are examples of proactive or reactive responses? Why?

51. Proactive, you are attempting to change the Marketing Environment before it actually changes.