2. ARENA EUROPEAN MASTERS CHAMPIONSHIPS EINDHOVEN 05.09.2013

3. PROJECT OBJECTIVE Promote the benefits of Active Living and Ageing through Swimming

4. GOAL Enthuse more and more people to swimming and water sports

5. PROMOTIONAL CAMPAIGN Swimming Pool Open Days

6. SWIMMING POOL OPEN DAYS Netherlands United Kingdom Italy

7. SWIMMING POOL OPEN DAYS Water Festival Open all day to the community to Promote awareness in the healthy aspects of swimming

8. SWIMMING POOL OPEN DAYS Healthy Ageing Competition Trial aquatic sports sessions Seminars and Workshops Exhibitions

9. AGEING WELL Physical activity Good nutrition

10. SWIMMING IS A HEALTH LIFEGUARD Aerobic Weightless Reduction of traumas Cardio vascular optimisation

11. MASTER SWIMMERS Role models of active living and ageing

12. MASTER SWIMMERS Practice regularly Good nutrition habits Positive lifestyles Make commitments Participate

13. SWIMMING POOL OPEN DAY Pilot Session ITALIAN MASTER SWIMMING CHAMPIONSHIP in Trieste

14. LIFE LONG SWIMMING DAY NETWORK Federal Centre Trieste – FIN Cardio Vascular Centre Centre of Sports Medicine Tesan Televita

15. LIFE LONG SWIMMING DAY PROGRAM Press conference Seminar Cooking session Healthy Aperitif Health Point

16. HEALTHY AGEING LIFE STYLES SURVEY Questionnaire to measure the quality of life of senior masters Compare differences in European life styles

17. HEALTHY AGEING LIFE STYLES SURVEY In collaboration with SWG research company

18. THE WORLD OF MASTER SWIMMING VIDEO Images from the Championship Interviews Philosophy of the Master World