1. Rhetoric

2. Rhetoric is the art of persuasion.
What is rhetoric?
Rhetoric is the art of persuasion.
Greek philosopher, Aristotle defined the term.

3. With a partner, describe ways that you can appeal to an audience.
Be ready to share with the class.

4. Benefits of Appealing to an Audience
Resolve conflict without confrontation
Persuade readers or listeners to support their position, or to move others to take action.

5. Where can you find rhetoric?
AKA- the ability to persuade
All designed to convince you of something!
Speeches
Essays
Political Cartoons
Photographs
Advertisements

6. Examples of Text
Speeches
Essays
Political Cartoons
Photographs
Advertisements
They are all cultural products that can be “read” and investigated.

7. Why is rhetoric important?
It is part of our job as informed citizens and consumers to understand how rhetoric works so that we can be wary of manipulation or deceit, while appreciating effective and civil communication.
We must communicate effectively!

8. Rhetoric Must Have
Occasion- The time and place the text was written or spoken
Context- the circumstances, atmosphere, attitudes, and events surrounding the text
Purpose- the goal the speaker wants to achieve

9. Rhetorical Triangle or Aristotelian Triangle
Speaker
Text
Subject
Audience

10. Speaker- Person or group who creates a text
Rhetorical Triangle
Speaker- Person or group who creates a text
Examples: Politician, commentator, artist, company

11. Rhetorical Triangle
Audience- Is the listener, viewer, or reader of a text or performance, but it is important to note that there may be multiple audiences.

12. Rhetorical Triangle
Subject- is the topic
Not to be confused with the purpose, which is the goal the speaker wants to achieve.

13. SOAPSTONE
SPEAKER
OCCASION
AUDIENCE
PURPOSE
SUBJECT
TONE

14. THE PERSON OR GROUP WHO CREATES TEXT
SPEAKER
SENDER
THE PERSON OR GROUP WHO CREATES TEXT

15. OCCASION
THE TIME AND PLACE

16. AUDIENCE
THE LISTENER
THE RECEIVER

17. THE GOAL THE SPEAKER WANTS TO ACHIEVE
PURPOSE
THE GOAL THE SPEAKER WANTS TO ACHIEVE

18. SUBJECT
IS THE TOPIC

19. THE AUTHOR’S ATTITUDE TOWARDS THE TOPIC
TONE
THE AUTHOR’S ATTITUDE TOWARDS THE TOPIC

20. Trust* Reason* Emotion*
Rhetorical Appeals
Attempts by a speaker to persuade an audience -- or to put it another way, attempts to say things that an audience would find appealing.
Trust* Reason* Emotion*

21. Rhetorical Appeal
Ethos- to demonstrate that they are credible and trustworthy
Greek Meaning-Character
Qualifications, Authority, credibility

22. Rhetorical Appeal Logos-clear rational ideas (logic)
Greek- Embodied Thought
Thinking logically, clear main idea, specific details, examples, facts, statistics, expert testimony

23. Rhetorical Appeal Pathos-appeal to emotions, values, desires, hopes
Also- prejudices, fears
Personal anecdotes, vivid images, figurative language

24. Ethos-appeal to credibility Logos-appeal to logic
3 Rhetorical Appeals
Ethos-appeal to credibility
Logos-appeal to logic
Pathos-appeal to emotion