1. Andrew Adkins & Eric Hautbois 12-11-12 Business 151

2. Business Description Limited Liability Partnership (LLP)
Located in Fairfax County, Virginia
Owned by Andrew Adkins & Eric Hautbois
Goals
Find Building and Start Business
Hiring Process
Buy Inventory
Promote
Make Money

3. Mission Statement
“To Provide Quality Instruments, Equipment, & Service to the Everyday Musician”

4. Market Analysis Domestic Demand of $2.5 B
Industry
Target Market
Domestic Demand of $2.5 B
Growing at rate of 3% through 2013
New Generation of Musicians being Created
Musicians
Under 18
19-65
Average Income is $108,439.00
H.E.N.R.Y.

6. Operational Plan Hours of Operation: Mon. – Thr. 10:00 am – 9:00 pm
Fri. – Sat :00 am – 10:00 pm
Sunday :00 pm – 8:00 pm
M&M Merchandisers
No Cash Returns
Custom-Made Instrument Sales Final

7. Marketing Plan Regular: MSRP- 25% Customs: 100% Markup
Products/ Services
Pricing
Sell Instruments and Equipment
Custom-Made Instruments (Guitars)
Refurbishments & Repairs
Buy, Sell, Trade
Private Music Lessons
Regular: MSRP- 25%
Customs: 100% Markup
Used: 40% Markup

8. Marketing Plan Continued
Social Media
YouTube, Facebook, & Twitter
Newspaper Advertisements
Flyers
Word of Mouth

9. Risks Luxury / Leisure Purchases Faulty / Defective Instruments
Financial
Operational
Luxury / Leisure Purchases
Faulty / Defective Instruments
Large Over-Head
Potential to Fail
Investor Pull-Out

10. Staffing and Managerial Risks
Take Precautions to Insure Minimal Risk
Owners/ CEOs have No Intention of Leaving

11. Financials

14. Asking for $300,000.00

15. QUESTIONS?