1. Media Literacy Our Big Question:
How much influence does media have on our values, attitudes, and behaviours?

2. What is media? Media = Communication
A medium of communication is any method by which we spread information.
The human voice was the first medium
*Consider the amount of time you spend watching movies and tv, reading books, magazines, and newspapers; surfing the Internet; listening to music on the radio, computer, or disc; and looking at advertisements.

3. What is Media Literacy?
Media Literacy is about asking questions to understand the motives behind a message.
Media Literacy is the ability to understand
the visual messages that we receive every day.

4. Ads “Teenagers are strongly influenced by advertising.”
AGREE or DISAGREE
EXPLAIN/DISCUSS
This quotation is a sweeping generalization. Does it apply to you?
What is Media Literacy? (2:55mins):

5. Influence of Advertising

6. Answers

7. What is branding?
The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme.
Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

8. Or a Corporate Identity
What is a BRAND?
A brand is a type of product manufactured by a company under a particular name.
It is NOT
Marketing
A logo
Advertising
Or a Corporate Identity
BRAND IS…
Confidence / Passion / Belonging / Action / Security / A set of unique values

9. The ABC’s of Brands

10. Product Placement
“Why would companies pay to have their products used in films and television shows?”

11. Look Around You!
Where do you usually find ads? What is the definition of advertisement?
What about the classroom? Is the school free from ads?

14. Watch - Captive Audience: Advertising Invades the Classroom http://www

15. Challenge:
With a partner, scour the school for 5 minutes looking for any form of advertisement.
Record your findings on worksheet – Advertising Environment.

16. Worksheet Advertising Environment
Directions: Today, while you are at school and as you travel home (whether it is by bus, car or foot) notice the ads that you see.
Fill out the chart and then answer the questions below, using the backside of this paper if you need more room:
Worksheet Advertising Environment
Where is the ad?
What is the ad for?
Do you use
the product?