1. Bell Ringer Activity
Divide the class into groups of 4 or 5. Have each group imagine that it manages a creative services dept. at an advertising agency. The department includes graphic designers and copywriters. They are responsible for presenting ideas for a client meeting. The client has created a new MP3 player geared toward a youth market. Have students suggest a name for the product and develop ideas for a photo or illustration. Students can come up with a slogan too.

2. Print Advertisements Chapter 20
To advertise a product or service, a company must plan an advertising campaign.

3. 6 Steps of an Advertising Campaign
Identify the target audience
Determine goals/objectives
Establish a budget
Develop the theme/message
Select the media
Evaluate the campaign

4. Advertising Agencies
Independent businesses that specialize in developing ad campaigns and crafting the ads for the clients

5. Print Advertisements
Although they are only one part of an advertising campaign, print ads are very important.

6. 4 Elements of a Print Ad
Headline
Copy
Illustration
Signature

7. Headline Phrase or sentence that attracts the readers’ attention
Use words like you, your, how, new
Brief
Use common phrases or opposites

8. Copy The selling message of a written ad
Details how the product/or service meets the customer needs

9. Illustration
Photograph, drawing or other graphic elements used in an ad
Purposes:
Attract & hold attention
Encourage action
Help reader understand how a product works

10. Signature Logo - identification symbol of a business
Slogan – catchy phrase or words that identify a product or company