1. Targeting an audience
through cover design

2. A magazine cover displays what kind of magazine it is and who it is for through the:
Story titles
Main picture
Cover design
Language used
Magazines are often bought on impulse because of something on the cover promising an escape from our usual lives.

3. Look at the following magazines and think about…
Who is the target audience?
- interests?
- age?
- gender?
- socio economic position?
- values?

4. Look at the following magazines and think about…
Which features indicate its target audience?
- What colours are most often used? What mood do they suggest?
- What is the main visual usually depicting?
- What mood do people on the cover convey?
- What type of camera shot is generally used? (Close up, medium shot, long shot?)
- Who is the person in the main photo looking at?