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Targeting an audience through cover design.

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Presentation on theme: "Targeting an audience through cover design."— Presentation transcript:

1 Targeting an audience through cover design

2 A magazine cover displays what kind of magazine it is and who it is for through the:
Story titles Main picture Cover design Language used Magazines are often bought on impulse because of something on the cover promising an escape from our usual lives.

3 Look at the following magazines and think about…
Who is the target audience? - interests? - age? - gender? - socio economic position? - values?

4 Look at the following magazines and think about…
Which features indicate its target audience? - What colours are most often used? What mood do they suggest? - What is the main visual usually depicting? - What mood do people on the cover convey? - What type of camera shot is generally used? (Close up, medium shot, long shot?) - Who is the person in the main photo looking at?

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