1. “Media” Messages sent through visuals, language and/or sound
(Mass) produced for a (mass) audience through a form of technology
The producer of the message is not in the same place as the receiver of the message

2. Types of “Media” Radio Television Newspapers, Magazines Internet
Advertising in All Forms
Videos, DVDs, Films
Computer & Video Games
Recorded Music (e.g., CDs)
Books (e.g., Textbooks)
Maps, Money, Dictionaries, Standardized Tests, and more…

3. 8:21 hours of media content
Generation M:
Media ln the Lives of 8-18 year olds
2005 Kaiser Family Foundation study
the average time 8-18 year-olds spend with media (not school related) per day?
6:21 hours per day
8:21 hours of media content
2005. Kaiser Family Foundation

4. The average 8-18 year old listens to music for 1:44 hours a day
32 million iPods
were sold in 2005
(2007,
The average 8-18 year old listens to music for 1:44 hours a day
(2005,

5. time spent with different media
reading………………………… :43
books/magazines/newspapers
listening to music……………… 1:44
Radio/CD/tapes/MP3s
watching movies………………. :25
in the theatre
watching TV…………………… 3:51
TV/videos/DVDs/prerecorded shows
using the computer……………. 1:02
online/offline
playing video games…………… :49
console/handheld
2005. Kaiser Family Foundation

6. 73% of Americans can name the Three Stooges
42% can name the three branches of government (Zogby International, 2006) .