1. Making Money from Air Travel Tons of Data - Can Anyone Make Sense Of It

2. Overview Why am I Here? Very Quick Background The Differentiator - Level the Playing Field for Consumers Data, Data and More Data Unintended Consequences - But Interesting None the Less What Do Outside/Insiders Do With Air Travel Data? Can an Ordinary Joe Do The Same?

3. Why Am I Here? Founder, CEO FareCompare Portfolio.com Profile Middle Age Techies Very Complex Business - Security, Safety, Flights - Airfares, Flights, IRS… Air Travel - Love it … Hate It Blogging - RickSeaney.com

4. Quick Background FareCompare.com Airfare Stock Market (ATPCO) - Airfare Clearing House Flight Schedules - Only 2 Aggregators What Does the Raw Data Cost? - Handful of Companies in the World What Does It Take to Process the Information? B2B … Frustration … B2C Kelly Blue Book of Airfare - 100 / 10 Rule

5. Differentiator - Level the Playing Field Site Started May 2006 - Level Playing Field - Consumers vs. Airlines One of the Largest Databases in the World of Current and Historical Airfare Information Can We Add Value by Slicing and Dicing this Database - Helping Air Shoppers Make the Best Buying Decision -- Every Time

8. Data, Data & More Data Few Hundred Million Airfare - 30+ Rules Per Airfare - Change 8 Times a Day - Sometimes over 40% Change a Day - Competitive Equilibrium - Future Travel Dates and History Flights - ~4,100 Commercial Airports - A Flight Per Second - 720,000+ Passengers in Air Right Now - LAX - NYC over 18,000 reasonable same day paths

9. Unintended Consequences Short Straw Government Reports 4-6 months after Airline Analysts - Guidance - Trust But Verify Business Press - Fuel Surcharges - Fare Hikes - Airfare Sales

10. What Do Outside/Insiders Do With Airfare? They Model - Revenue - RASM - Revenue Per Available Seat Mile - Cost - CASM - Cost Per Available Seat Mile Cross Check - Supply (Schedules) vs. Demand (Load) Fret - Economy, Fuel, Mergers, Currency, Pricing, Biz Travelers, Competition

11. Can an Ordinary Joe Benefit? Sure - Eternal Airfare Purchasing Question When is the Best Time Buy - Started with Air Travel - Continues to Fascinate with the Possibilities of Airline Financial Prediction Clever Technology on the Internet is in its infancy - Keep your seat belt buckled as it starts to whiz buy

12. Contact Information Rick Seaney - CEO FareCompare.com Email: rick@farecompare.comrick@farecompare.com Phone: +1 972 755 1058 x218 Site: http://www.farecompare.comhttp://www.farecompare.com Blog: http://rickseaney.comhttp://rickseaney.com Deals: http://deals.farecompare.comhttp://deals.farecompare.com