1. JIM
THE
CAT

2. BUSY
STRESSED
64HOURS
WEEK
TECH
SAVVY

4. “Jim, look at this ! Wow I am so concerned about this…”

6. JIM DOESN’T CARE AT ALL

7. WHAT’S A ROUTER? 😸

8. WHAT’S A ROUTER? 😸
NOT MY JOB 😹

9. WHAT’S A ROUTER? 😸
NOT MY JOB 😹
HOW DO I EVEN DO THAT? 🙀

10. WHAT’S A ROUTER? 😸
NOT MY JOB 😹
HOW DO I EVEN DO THAT? 🙀
TOO DIFFICULT 😿

12. Agenda - Where are we? Problem Statement Opportunity: RoutEasy Process
Customer segment
Business model
Investment Incentives

13. SITUATION
Provide Internet services
Protection gateway from cyber- threats
Exposed to software vulnerabilities
Rarely Patched
Rarely Updated
Constantly Exposed
Questions to audience before introducing the Problem Statement:
“When was the last time you have updated, i.e. applied OS patches, to your computer?”
[capture responses]
“When was the last time you have updated your Smartphone?”
“When was the last time you have updated your Internet router?”
Mention the recent security vulnerabilities (news) which have affected Internet routers
The Internet router is a key component in the provisioning of Internet services which also acts as a home protection gateway from outside (Internet) cyber threats. As any computer, or Smartphone, an Internet router is exposed to software vulnerabilities which require to be fixed through a patching process.
A vast majority of home Internet routers - including SoHo* Internet routers - are not being patched, nor updated to latest firmware, hence remaining exposed to security threats.
For those well intentioned willing to apply patches or update their Internet router, the process is far from being user friendly.

14. PROBLEM STATEMENT
For those well intentioned willing to apply patches or update their Internet router, the process is far from being user friendly.

15. Opportunity: RoutEasy
Mobile application aimed at easing and automating the Internet router patching and firmware update processes to “Make home safe again”.
RoutEasy is available for iOS, Android and Windows Mobile platforms.
RoutEasy is a user friendly mobile application aimed at easing and automating the Internet router patching and firmware update processes to “Make home safe again”.
RoutEasy is also able to analyse the security exposure of your Internet router configuration, and to provide recommendations for improving its level of security to “Make home safe again”.
RoutEasy is available for iOS, Android and Windows Mobile platforms.

16. Identify the router/AP
UNDER THE HOOD PROCESS
Click on Update
Scan the Network
Identify the router/AP
Get In
Update 1 2 3 4 5
User experience: One click only

17. END CONSUMER ISP TARGETS 2 customer segments are targeted:
Internet Service Providers (ISPs): RoutEasy to be provided as a bundle with the Internet router to end consumers.
End consumers: who can download and install RouEasy via Smartphone’ online app stores.

18. HARDWARE HARDENING ADVICE IN-DEPTH NETWORK ANALYSIS
Business Model
B2C
PREMIUM
(12 €/year)
FREE
AD-FREE
PRODUCT
COMING:
IoT Hardening
BASE
ADWARE
HARDWARE HARDENING ADVICE
IN-DEPTH NETWORK ANALYSIS
B2C:
A free version of the application is available for end consumers. This version contains Adware. Contracts are negotiated with merchants to display Advertisements through the application.
A paid version of the application at 2,99 € is available for end consumers. This version is Adware-free and it includes additional features, such as: the analysis of the security exposure of your Internet router configuration with security hardening recommendations.
B2B2C:
A version is available for Internet Service Providers (ISPs). This version is customizable, to include the logo of the ISP, for instance, and is sold at a negotiated unit price based on router volumes. The benefits for the ISPs are cost reductions via the offload of the router patch update tasks from their support centers.

19. B2B2C Business Model ISP OFFER B2C: B2B2C:
INTERNET ACCESS
ROUTER / AP
RENTING
SUPPORT
B2C:
A free version of the application is available for end consumers. This version contains Adware. Contracts are negotiated with merchants to display Advertisements through the application.
A paid version of the application at 2,99 € is available for end consumers. This version is Adware-free and it includes additional features, such as: the analysis of the security exposure of your Internet router configuration with security hardening recommendations.
B2B2C:
A version is available for Internet Service Providers (ISPs). This version is customizable, to include the logo of the ISP, for instance, and is sold at a negotiated unit price based on router volumes. The benefits for the ISPs are cost reductions via the offload of the router patch update tasks from their support centers.

20. 慢一点儿

21. (HOLD ON)
WHY SHOULD I INVEST ?

22. Proliferation of distributed cybercrime
Harden Embedded Systems
Promote Global Security

24. WHY SHOULD I (really) INVEST ?

25. 16% 7% 25% €149,435.74 IRR PROFITABILITY ROI NPV € 845,000
Annual Costs
380k €

26. “
If you want total security, go to prison. There you're fed, clothed, given medical care and so on. The only thing lacking... is freedom. ”
Eisenhower

27. Q& A