1. The different types of business objectives
starter:
What types of business objectives are there?
Think of public sector organisations, charities (nfp), plc’s, new start-ups

2. Aims & Objectives We will cover:
Why do organisations have aims and objectives?
The different types of business objectives
How they may change
Importance of planning, and change

3. MISSION
AIM
OBJECTIVES
STRATEGY
TACTICS

5. Strategy
- the broad way the objective is to be achieved
Tactics
- the specific way the strategy will be tackled

6. Why do organisations have aims and objectives?
If you don’t know where you are going, how do you know when you’ve got there?
So all staff know what they are trying to achieve
So that we can compare ‘actuals’ with ‘targets’
To motivate employees
To give a sense of direction and focus

7. The different types of business objectives
PROFIT
To stay in business, the organisation needs to be profitable … if not every year, then most years
Shareholders like dividends!

8. The different types of business objectives
MARKET SHARE
To sell more than your competitors, by taking their customers
Oct 2014

9. The different types of business objectives
SURVIVAL
Especially for new businesses … just staying solvent for the first few years

10. The different types of business objectives
survival
profit
market share
BUSINESS OBJECTIVES

11. The different types of business objectives
GROWTH
To make the organisation bigger each year

12. The different types of business objectives
SOCIAL BENEFIT
Usually nfp (not for profit) organisations, charities

13. The different types of business objectives
SERVICE PROVISION
Public sector, Govt.-owned organisations like NHS, police, schools etc

14. The different types of business objectives
profit
market share
survival
service provision
social benefit
growth