1. Retrieval
The process of getting the information out of memory storage.
Seeing her the next day and calling her the wrong name (retrieval failure).
Finding your document and opening it up.

2. Retrieval: Getting Information Out 2
Retrieval refers to getting information out of the memory store.
OBJECTIVE 14| Contrast the recall, recognition, and relearning measures of memory.
Spanky’s Yearbook Archive
Spanky’s Yearbook Archive

3. Retrieval Cues
Memories are held in storage by a web of associations. These associations are like anchors that help retrieve memory.
water
smell
hose
Fire Truck
fire
OBJECTIVE 15| Explain how retrieval cues help us access stored memories, and describe the process of priming.
smoke
truck
heat
red

4. Retrieval Cues 4 Things that help us remember.
Give out priming worksheet
We often use a process called priming (the activation of associations in our memory) to help us retrieve information.

5. Priming
To retrieve a specific memory from the web of associations, you must first activate one of the strands that leads to it. This process is called priming.

6. Priming 5
For the most part, the priming effect is considered involuntary; most likely an unconscious phenomenon
Two types of priming

7. Repetition Priming 6
1. Repetition priming refers to the fact that it is easier (quicker) to recognize a face or word if you have recently seen that same face or word.

8. Semantic Priming 7
2. Semantic priming refers to the fact that it is easier (quicker) to recognize someone or word if you have just seen someone or a word closely associated.

9. Context Effects 8
Scuba divers recall more words underwater if they learned the list underwater, while they recall more words on land if they learned that list on land (Godden & Baddeley, 1975).
Fred McConnaughey/ Photo Researchers

10. Relearning and priming 8
Easier to relearn (review) previously learned material
Classes that build on concepts are easier
Concepts in isolation - difficult
Never learned the material – difficult to move on
Problem with large class sizes – can get lost