1. Branding / Packaging Trivia
Chapter 35

2. What type of brand is popular with retailers because they have a higher gross margin?
Private Brand

3. What Branding Strategy is being shown here?
Co-Branding

4. What is this an example of?
Brand Name

5. Blisterpacks perform what function of Packaging?
Ensure Safe Use

6. What is this “barcode” called?
Universal Product Code (UPC)

7. Which picture represents a Trade Character?2 3 1

8. Which type of brand makes up the majority of sales for most product categories?
National Brand

9. What brand strategy is being used if a manufacturer offers a combination of national and private brands?
Mixed Branding

10. What packaging function does this bottle shape represent?
Defining Product Identity

11. Packages can be used to promote non-product issues
Packages can be used to promote non-product issues. What is this packaging called?
Cause Packaging

12. Which is an example of licensing?1 2 3

13. Also known as a Manufacturer’s Brand
National Brand

14. Meeting Customer Needs
If a TV dinner has microwave safe packaging, what function of packaging is best exhibited?
Meeting Customer Needs

15. Distinctive coloring is an example of what part of a brand?
Brand Mark