1. Advertising, Branding, and social media
What is cool?
Advertising, Branding, and social media

2. What is Digital Media. (4:28mins): http://www. youtube. com/watch

3. History of Branding (3:44mins): http://www. youtube. com/watch
History of Branding (3:44mins): A&feature=related
The History of Branding

4. Social Media is
Consumer generated media It is media that is designed to be shared, sharing means that it is easy to comment on, that it is easy to send, there are no costs associated with viewing the media and last but not least it is always available.
Social media enables people to share information with friends and colleges using the Internet

5. Social Networking
Social Networking is the use of communities to engage with others: Facebook, LinkedIn, Twitter, Instagram, etc…
Social Networking sites often include social media tools to facilitate the interaction and conversation

6. Facebook
Facebook is still the biggest kid on the block, but there are some pundits predicting that by 2016 Google+ will surpass Facebook on “social sharing”.
Here are some of the latest figures to mull over.
There are now over 1.15 billion Facebook users
One million web pages are accessed using the “Login with Facebook”  feature
23 percent of Facebook users login at least 5 times per day
47% of Americans say Facebook is their #1 influencer of purchases
70% of marketers used Facebook to gain new customers

7. Google+
Prying the numbers out of Google for Google+ has always been a challenge.  A bit like getting a date with the prettiest girl in the class. Not impossible but it doesn’t happen very often.
So what are the latest numbers?
There are now over 1 billion  with Google+ enabled accounts
It has reached 359 million monthly active users
Google+ is growing at 33% per annum.
The 45 to 54 year old bracket  increased its usage on Google+ by 56% since 2012
When you consider that Google+ has only been around for less than three years, then it is a success on many levels. So Google must be happy with with its investment, which is north of $500 million that it initially invested in Google+

8. Twitter
Twitter has to be taken seriously. Last year it took off its short pants and become a public company. So what is happening in the Twittersphere?
There are now over 550 million registered users
34% of marketers use Twitter to successfully generate leads
Twitter was the fastest growing network with a 44% growth from
215 million monthly active users
Total number of active registered Twitter users - 645,750,000
Average number of tweets per day - 58 million
Number of tweets that happen every second - 9,100
Read more at 

9. Instagram
With just a bit more than three years since its launch, Instagram can now count on more than 150 million active users per month and 76 million per day.
Here are a few of its key findings:
69% of the registered users are active on a monthly basis, 34 of them use Instagram every day.
People have shared 16 billion posts (photos + videos) through Instagram.
Every day 55 million of posts are shared, 1.2 billion of Likes are given and 1000 comments are posted every second.
The most mentioned brand is Nike (20 million hashtag): Nike is the more popular brand too (merging followers and interactions related to it).
66% of people follow a brand on Instagram because they want to be rewarded, and 43% of users declare to follow a brand’s account because they love it.
6% of total videos on Instagram are published by brands.
257 minutes is the average time that people spend on Instagram (compared to 170 minutes on Twitter). 

11. Facts

12. Social Media 2014 (4:28mins): http://www. youtube. com/watch

13. The Social Media Revolution 2014 (4:25mins): http://www. youtube

14. The State of Social Media During 2013 (3:08mins): http://www. youtube

15. Think Time: Teens and Social Networks (3:25mins): http://www. youtube

16. Critical Paragraph – Your Brand!
Choose your favourite brand (can be a social networking site i.e. facebook). In a critical response paragraph, describe what this brand means to you. (Why is it your favourite? What makes it cool? What is the brand selling? – product & lifestyle – HOW?)