1. Advertising
December 9, 2016
Section 19.1

2. Bell Ringer
1. What is the difference between a contest and a sweepstakes? Provide an example of each.

3. Teams
Get in groups based on your card Aces are wild! Aces go to Mrs. Gallegos. Sit together with your new group. Grab textbooks for your team.

4. Agenda Bell Ringer Concept & Purpose of Advertising
Types of Advertising – Promotional vs. Institutional
Types of Advertising Media – Teams
Presentations

5. Objectives
Explain the concept and purpose of advertising in the promotional mix
Identify the different types of advertising media
Discuss the planning and selection of media.

6. The Main Idea
Advertising is an important element of promotion. Businesses advertise to promote their ideas, goods and services.
INCREASE SALES
INFORM CUSTOMERS

7. Advertising
Advertising – non-personal promotion. Promotes ideas, goods or services.
Promotional – goal is to increase sales
Institutional – goal is to create a favorable image
Advertising
Promotional
Institutional

8. Teams
2’s – Newspapers 3’s – Magazines 4’s – Direct Mail & Directory 5’s – Outdoor & Transit 6’s – Television 7’s – Radio 8’s – Opt-in & Banner and search engines 9’s – Rich-media & video ads and social media 10’s – Specialty media Jack’s – Other Advertising Media

9. Read your section in the textbook. Step 2:
On your chart, explain what your form of media is and how it works.
Step 3:
Discuss the advantages and disadvantages of your media.
Step 4:
Provide an example of your media – search online to “capture” an image of your media in action.
Step 5:
Teach your classmates!