1. FAMOUS LOGOS IN YOUR NOTES:
-BRAIN STORM a list of BRANDS that you Identify with…

2. BRANDING “Be yourself because everyone else is already taken.”
All strong brands are based in what’s true, genuine, and real.
Consider Apple – they’re the top brand when it comes to innovation because everything they do, from their products to their packaging to their genius bars, is innovative. Do you know of any other retailer who has no check-out lines?
What about Disney? The creative minds behind the brand inject family entertainment into their movies, theme parks and products, bringing ‘magic’ to everything they do.
And one of a kind CEO Richard Branson applied his genuine passion for adventure and his value of risk-taking to build the iconic Virgin brand. All strong brands are based in authenticity.

3. BUILDING A BRAND: YOU WATCH this VIDEO ANSWER THESE QUESTIONS:
IN YOUR NOTES:
ANSWER THESE QUESTIONS:
What describes you?
PICK your ONE WORD at the END!

4. Superpowers.
Your superpowers are the things you do better than everyone else. Often, they are things you do with little effort. They are core to who you are. Some of us discount these strengths because we deliver these skills with little effort. Here are some questions to help you uncover your superpowers:
What do you do better than anyone else?
If you were to receive an award, what would it be for?
What do people often compliment and praise you for?
What adjectives do people consistently use to describe you – perhaps when they’re introducing you to others?

5. Passions.
Your passions energize you and make you attractive to others. When you are clear about what moves you, you can seek out ways to link your passions with what you do and how you do it. Here are questions that will help you unearth your passions.
About what topic(s) can you talk endlessly?
What’s the part of your life that you love the most?
What energizes you?

6. Values.
Your values are your operating principles. They impact how you feel, behave and react. When you’re living in alignment with your most important values, you are energized, confident and available to others. When you aren’t, you create a drag on your energy. The first step in aligning your values is knowing what they are and what gets in the way of being able to live in full alignment with them. Here are some questions to help you define your values:
What are your top three pet peeves?
What situation makes you feel angriest or most annoyed?
What is something you would argue FOR or AGAINST?

7. YOUR WORD
BASED on all of the answers above what is YOUR WORD? You can choose 1-3 words to build your brand on!

8. IN YOUR NOTES: TRENDS in LOGO DESIGN
WRITE DOWN the TOP 10 TRENDS IN LOGO DESIGN

9. ILLUSTRATOR PROJECT: Logo
Create a Logo in Illustrator that will represent YOU and YOUR BRAND!
OUTPUT: 5x5 INCHES
REQUIREMENTS:
-SHAPE TOOLS
-PATHFINDER (Unite or Minus Front)
-FILL COLOR
-STROKE COLOR
-GRADIENT
-PEN TOOL DRAWING
-TYPE TOOL –incorporate the Word or Phrase with your logo

10. GETTING STARTED: Review Brainstorm Lists we did together
Circle the words that represent you BEST
Research images associated
Example: “Power” do a search for synonyms and other words associated with power
Look at other companies brands and logos to get inspiration
Choose colors (3 colors)
Sketch Your ideas-DRAW ON PAPER 1st!
Begin Creating in Illustrator