1. Identify the company from the logos

16. Objectives Identify the characteristics of a good logo
Design a logo that is fit for purpose
Peer evaluate logo designs providing detailed suggestions for improvement
Skills:
Independent learning, creative thinking,
evaluation, paired work

17. Objective 1. What is a logo?
In your own words and write down what you think a logo is.
Work with your partner (person sitting next to you) to improve your definition ready to feed back to the class.

18. Objective 1. What makes good logo?

19. Objective 1. What makes a good logo?
It is memorable
Conveys the image of a company
Recognisable whether it is in colour or black and white
Simple design

20. Can you find the hidden symbols in these logo designs?

21. Visualising Words Pick one word and transform it into an image Hope
Beauty
Challenge
Speed
Win
Begin
Success
Learn
Sport

22. Objective 2: Design a logo
Your task is to design a logo for the Community Spirit Charity Event.
Things to consider:
Colours
Shapes and what they could represent (Globe, hands, people)
Charitable spirit (kindness, community, sharing, love)
Your finished logo design MUST:
Represent the theme: “Community Spirit”
Contain a strapline/slogan
Saved as a .jpg