1. Marketing yourself as a researcher

2. Topics Developing your Online Presence Online tools and resources
Websites ( ask Tony )
Social Media (Twitter, Linkedin, Facebook, Instagram)
Blogging

3. Research benefits from an Online Presence
Boost your professional profile
Enhance professional networking
Circulate information about professional opportunities, collaboration and upcoming events
Lack of an online presence can limit a researcher's visibility (not appearing in Google searches)
Advertise your thoughts and scientific opinions
Share journal articles
Post updates from conferences
Stay up to date with latest research and conversations about your topic
Reach your audience
Join online communities / attend virtually
Bridge the gap between researchers and the general public

4. Social Media allows you to;
Promote your research and increase its visibility
Communicate directly and quickly with others who have an interest in your research
Develop new relationships and build networks
Reach new audiences, both within and outside academia
Seek and give advice and feedback
Generate ideas
Share information and links (e.g. journal articles and news items)
Keep up-to-date with the latest news and developments
Follow and contribute to discussions on events (e.g. conferences that you can't get to in person)
Notes:
I studied journalism and one of the first things a lecturer told us was that we had to produce simple written communications that a child of 9 or 10 could understand. Even with just a Leaving Cert, this is difficult so it takes a lot of practice.
Lots of short or long sentences in a row can be boring, so vary your sentence length. One long sentence followed by two short ones will keep the attention of your reader.

5. Social Media Choose the channels that are right for you -LinkedIn
-Twitter
-Facebook
-Instagram
Keep your personal channels separate
It is ok to be a bit more casual but always be professional
Grammar and spelling
Engage, comment, share, network and use hashtags
Notes:
I studied journalism and one of the first things a lecturer told us was that we had to produce simple written communications that a child of 9 or 10 could understand. Even with just a Leaving Cert, this is difficult so it takes a lot of practice.
Lots of short or long sentences in a row can be boring, so vary your sentence length. One long sentence followed by two short ones will keep the attention of your reader.

6. Twitter Fast, communicate in real time
Follow influencers in your field of research
Get to know hashtags
Used at conferences / engage and contribute virtually
Hashtags relevant to research eg #phdchat
Following a hashtag is like listening in on a conversation, be part of the conversation, knows what’s happening, engage with fellow researchers, share your knowledge
Use relevant hashtags in your posts to engage and increase reach
Notes:
I studied journalism and one of the first things a lecturer told us was that we had to produce simple written communications that a child of 9 or 10 could understand. Even with just a Leaving Cert, this is difficult so it takes a lot of practice.
Lots of short or long sentences in a row can be boring, so vary your sentence length. One long sentence followed by two short ones will keep the attention of your reader.

7. Blogging
Blog posts are long form, long-term projects, need commitment to raise profile - similar to writing an article in a magazine every week.
Blogs require greater initial time investments—crafting and editing posts can take hours
Blog content can be widely disseminated
Enhance your visibility online, appear in Google searches
You can also follow blogs from fellow researchers
Blogging platforms
Wordpress (most popular), wix, tumblr, weebly
Notes:
I studied journalism and one of the first things a lecturer told us was that we had to produce simple written communications that a child of 9 or 10 could understand. Even with just a Leaving Cert, this is difficult so it takes a lot of practice.
Lots of short or long sentences in a row can be boring, so vary your sentence length. One long sentence followed by two short ones will keep the attention of your reader.

8. TU Dublin Social Media
Take advantage of official TU Dublin existing social media channels
LinkedIn >128k followers
Facebook >58k followers
Twitter >18k followers
#MyTUDublin #TUDublin
Tag us
TU Dublin Marketing & Communications: &
Notes:
I studied journalism and one of the first things a lecturer told us was that we had to produce simple written communications that a child of 9 or 10 could understand. Even with just a Leaving Cert, this is difficult so it takes a lot of practice.
Lots of short or long sentences in a row can be boring, so vary your sentence length. One long sentence followed by two short ones will keep the attention of your reader.

9. University affiliation
Consistency in author affiliation is really important for our metrics!
Colleagues and students who author or co-author a publication should use “Technological University Dublin” in full as their author affiliation.
For presentations please use the full title or TU Dublin
Please never use a 3-letter acronym!
The TU Dublin logo can be downloaded from the staff intranet - go to A-Z and select ‘L’ for logo!
Notes:
I studied journalism and one of the first things a lecturer told us was that we had to produce simple written communications that a child of 9 or 10 could understand. Even with just a Leaving Cert, this is difficult so it takes a lot of practice.
Lots of short or long sentences in a row can be boring, so vary your sentence length. One long sentence followed by two short ones will keep the attention of your reader.