1. Chapter 14 Business Ideas+NPD
Internal and external ideas
Brainstorming and New Product Development Process
E.G Cadbury’s Fuse bar

2. Internal Idea generation
Your own strengths and weaknesses;
Skills and hobbies, Experiences, R&D, Customer Feedback, Employee ideas (Intrapreneurship),

3. External Ideas Family and Friends State Agencies Media Competition
Import Substitution E.g Tayto as sub for english crisps.

4. Brainstorming Encourage all ideas creative and imaginative
Use a SWOT to see if idea is good

5. New Product Development
Development process of new products and services
Idea Generation as discussed
Screening out bad ideas
Concept development- About the product idea, USP, Fuse bar would fuse chocolate with other ingredients inside the bar
Feasability study – possible to make viewing costs and cash flow forecasts, break even charts.
Fuse; Market research tests and trials in different shops to see if it would sell well
5 Prototype development

6. NPD continues 5 Test Marketing 6 Product Launch
Test on a small segment of the market. Then customise ads, price, product, place, promotion if needed.
Fuse In research cadbury found out that highest for interesting eat category and rated as excellent or good.
6 Product Launch
Full scale production
Fuse brief retailers on advertsiement plans and the investment its backing the product with