2. Research Design and Planning
Chapter 5
Research Design and Planning

3. Chapter Objectives
Understand the different aspects relevant to designing a research study
Identify the scope of given study and the purpose for which the results will be used
Decide, for any given situation, the type of investigation needed
Identify whether a clarification, causal or correlational study is more appropriate
List and describe the main components of a research proposal

4. The Research Design

5. Purpose and the
Research Method

6. Researcher Interference
Minimal
Moderate
Excessive

7. Study Setting Contrived vs Non-contrived Field studies
Field experiments
Lab Experiments

8. Units of Analysis
Individuals
Dyads
Groups
Organisations
Cultures

9. Time Horizon
Cross-Sectional
Longitudinal

10. The Research Proposal A plan for conducting the research Purpose
Document the logic of decisions
Justify the investment in the research
Persuade others to support the project
Provides a budget and time-frame

11. The Research Proposal (cont.)
Components
Title
Introduction
Research objective
Justification
Research design

12. The Research Proposal (cont.)
Components (cont.)
Research schedule
Approvals
Resources
Budget
Report preparation and distribution