1. Good Management Matters
General Notes:
This presentation focuses on some key industry trends and IREM resources to serve members and the industry as a whole.
Customize the presentation to your needs and timing – deliver as is or take out slides as may be necessary.
Be familiar with and before presenting
Incorporate your personal style and IREM stories:
Deliver with your unique voice.
Engage the audience – keep your presentation as interactive as possible. Ask questions, ask for input, show props (books, brochures, JPM, etc.).
Share your personal IREM experiences – you can make a topic come to life by telling your story.
As a general rule, many of the attendees (both member and non-member) at a chapter meeting may not be fully “in the know” about what’s happening within IREM – so be cognizant of this and don’t assume they know what you know.
Don’t use acronyms such as IFC or RVP or SVP. Most of our acronyms are understandable only by those on the inside track/leadership.
Know who will be in the audience – ask in advance who will be in attendance, and specifically if there will be any VIPs.
Always start with thanking the chapter president and the group for the opportunity to speak. Greet the audience as a whole and share some information about yourself and your involvement in IREM. Acknowledge any VIPs as may be appropriate. Share some positive things about the chapter that you might know.
On the slides that follow, you will find some talking points – but never make it look like you are just reading a script. Text in italics is instructional. Customize and personalize as appropriate.
To print the notes, be sure to select “Print what: Notes Pages”
View the slides in slide show format before your presentation to see where some automatic animation has been added.
Practice, practice, practice for a smooth delivery and for timing. Be sure you know how much time you are allotted for your presentation.

2. IREM Is Your Career Partner
IREM® rises to the occasion – with great thought leadership, education, and networking
IREM® provides the opportunities needed to build the bridges that make for successful career paths and lasting relationships
Open with a personal story about how you became engaged with IREM and how it has helped you in your business.
IREM’s business is to help you and your business be successful. We offer a portfolio of content, programs, and services that gives you best practices and business trends to inform, guide, and support you in:
Leadership development for you and your employees as a driver for company success
Operating your properties efficiently and effectively
Managing real estate as a financial asset with a focus on value creation
Attracting talent into the real estate management industry and preparing newcomers for career success
Running a sustainable, profitable company

3. The Top Five reasons why engaging with IREM is the way to go….
Engage With IREM
The Best Way to Improve Yourself, and Advance Your Career is to Get Involved
The Top Five reasons why engaging with IREM is the way to go….
If you are in the property management business and are looking for just one singular way to improve yourself, and advance your career, here is a thought for you.
Engage with a professional organization – specifically IREM.
It’s that simple. Get involved.
Still need convincing? Here are the top five reasons why engaging with IREM is the way to go:

4. 1) Expand Your Network
Gather with intelligent, like-minded practitioners who are immersed in the real estate management profession
Share opinions, ideas, and best practices – and learn from each other
All about continued professional engagement and learning
It will expand your network:
Social capital is the most important currency in our business.
In a professional association, you will gather with intelligent, like-minded practitioners who are immersed in the real estate management profession.
You will be able share opinions, ideas, and best practices – and learn from each other. The networking opportunities and social events you can attend are the single greatest benefit of being a part of IREM.
IREM chapter events are one example of helping you stay connected.
Just being here today, think of the people you are meeting and can get to know.
It is all about continued professional engagement and learning, and this powerful social capital can be easily tapped through IREM if you get involved and take advantage of the opportunities.

5. 2) Take Charge Of Your Career
EDUCATION:
A Lifelong Investment in Your Career
Take your skills to the next level with our advanced professional development program. Maximize your potential and the value of the real estate assets you manage
It will let you take charge of your career:
Learning and resources help us to be great at what we do.
Being connected to IREM gives you access to educational resources specifically designed for the real estate management profession.
You can have instant access to Industry research, industry news, seminars, courses, and events where thought leaders share insight into the latest trends, innovations, technology and best practices.
IREM education covers everything from core property management competencies…to leadership competencies…to maximizing the value of investment real estate…to retrofitting and energy efficiency…to starting a property management company, and much more.
Pick a topic that matters to your business or your career. Any topic.
You’ll find something about that topic at IREM.
And best of all, IREM education can fit your personal lifestyle to support your work/life balance with traditional classroom learning, online learning, and live and recorded webinars.
IREM continues to expand their online learning opportunities to meet the needs of busy practitioners at all levels, and with a diverse set of tools to satisfy today's clients and employers.

6. 3) Become A Leader
Not every manager is a leader – so honing your leadership skills can mean career and income growth. Being connected to IREM gives you various opportunities to develop your leadership skills and become a trusted and respected industry leader.
It will help you become a leader:
Not every manager is a leader – so honing your leadership skills can mean career and income growth.
Being connected to IREM gives you various opportunities to develop your leadership skills and become a trusted and respected industry leader.
As Vince Lombardi once said “Leaders are made, they are not born.”
IREM has the resources to make leaders, including a series of nineteen white papers on topics like negotiating, coaching, motivating, building relationships, creating a leader development system, critical thinking, that are free for IREM members.
New publications like the “IREM Real Estate Management Job Analysis,” which details what property managers really do, and “Managing and Leasing Commercial Properties,”  a hands-on guide that provides problem-solving methods, procedures, tactics, and tips for all commercial property managers.

7. IREM Real Estate Management Job Analysis
Ever wonder, or been asked, what do property managers really do?  Over 1,400 members of the real estate management profession helped answer that question. 
This comprehensive study breaks out task and knowledge requirements by a number of demographic categories, including:
Primary job function
Type of property managed
Organization type
Size of the company based on number of employees
Years of experience in real estate management
Country, state, province, and/or territory where the real estate professional works 
In the IREM Real Estate Management Job Analysis, in addition to learning what real estate managers do, you will also find out what special knowledge they need to successfully perform their tasks and duties.
This comprehensive study breaks out task and knowledge requirements by a number of demographic categories, including:
Primary job function
Type of property managed
Organization type
Size of the company based on number of employees
Years of experience in real estate management
Country, state, province, and/or territory where the real estate professional works 
This information can be used by real estate management companies for:
Recruitment
Selection
Performance appraisal
Compensation
Training and career development

8. Managing and Leasing Commercial Properties
Newly revised, second edition of Managing and Leasing Commercial Properties is the essential resource for every manager of any type of commercial property!
This revised edition includes new content in:
Operational issues specific to various commercial property types
Techniques for marketing and leasing commercial properties
Lease negotiations specific to the challenges of each property type
Best maintenance options for a property
The real estate manager’s role in the development process
IREM’s recently released second edition of Managing and Leasing Commercial Properties is the essential resource for every manager of any type of commercial property
Encompassing property types from office and industrial buildings to shopping centers and medical buildings, the book is an excellent hands-on guide that provides problem-solving methods, procedures, tactics, and tips for all commercial property managers.

9. IREM Membership and Credentials
IREM offers a variety of membership types for professionals of every experience level, from on-site managers to high-level executives. 
Our credentials, earned by meeting high standards of education, experience, and ethical business practices, include
Certified Property Manager® (CPM®)
Accredited Residential Manager® (ARM®)
Accredited Commercial Manager® (ACoM®)
Accredited Management Organization® (AMO®)
And of course, IREM’s credentials, earned by meeting high standards of education, experience, and ethical business practices, include Certified Property Manager (CPM), Accredited Residential Manager (ARM), and Accredited Commercial Manager (ACoM) These credentials provide credibility, marketability, and higher earning potential for real estate management professionals.
The average total compensation for a CPM is 46% more than that of a non-credentialed property manager!
Not sure where to start? Consider an Associate Membership, which will let you take IREM courses at a discount so you can see which credential is right for you. Already a member? Refer friends and colleagues today.

10. 4) Access New Business Opportunities
There are untapped opportunities in property management, and IREM® can help you get ahead of the curve in identifying and meeting the changing expectations and demands of tenants/residents/clients.
It will give you access to new business opportunities:
There are untapped opportunities in property management, and IREM® can help you get ahead of the curve in identifying and meeting the changing expectations and demands of tenants/residents/clients.
For example, working towards and achieving sustainability certifications are a way to demonstrate quality, responsible, educated property management
IREM® offers a Certified Sustainable Property Program that allows office, multifamily and retail properties a meaningful sustainability recognition program that is cost effective and does not require hiring a consultant.

11. Sustainability is Good Management
IREM’s Affordable, Attainable,
Alternative to LEED
irem.org/gogreen
Sustainability is not only a global standard, it’s a requisite for good business, and smart business
The IREM Certified Sustainable Property Certification is customized to property managers and is an affordable, attainable alternative to LEED
Thousands of existing office, multifamily, and retail properties are working toward sustainability goals but cannot get LEED certification. It’s just too far out of reach and does not make financial sense. Now those properties can access a meaningful but achievable recognition program that is cost-effective and does not require hiring a consultant
It is the only sustainability certification that focuses on the role of exceptional real estate management in green building performance
Sustainability is not just about good design – it’s about the asset performance that results from quality property management – and an IREM Certified Sustainable Property showcases quality, responsible management.
It rewards green initiatives and allows our members to showcase their value as a manager to owners, tenants, residents and other stakeholders.
Visit  for more information

12. IREM Sustainability Courses
Analyzing and Presenting Deep Retrofit Value 
IREM’s convenient, online courses show professionals how to analyze the financial impact of energy and sustainability retrofits and how to make a compelling case to move projects forward with owners, investors, and other stakeholders
IREM is collaborating with 2030 Districts®
– a new model for urban sustainability –
to provide education and promote sustainability
IREM has also entered into a collaboration with the 2030 Districts – which are evolving as a new model for urban sustainability with more than 241 million square feet of commercial building space
These Districts are designated urban areas committed to meeting the energy, water, and transportation emissions reduction set by a unified standard IREM is providing education through our new series of online courses developed with the Rocky Mountain Institute
these courses show professionals how to analyze the financial impact of energy and sustainability retrofits and make a compelling case to move projects forward with owners, investors, and other stakeholders

13. 5) Give Back PAY IT FORWARD: Give back to the industry that has
provided for you
Many opportunities to
Mentor
Volunteer
Get involved
Make a difference.
It will allow you to give back to your profession:
Paying it forward can be rewarding – and giving back to the industry that has provided for you can be the greatest reward and benefit.
There are many opportunities to do so when you connect with a professional association like IREM.
You can be a mentor for someone just starting out in the industry, introduce them to the resources available to them through IREM and their local chapter.
You can also volunteer your expertise to be a leader in your chapter or even at the national IREM level. There are lots of opportunities to get involved and make a difference.

14. CPM Sponsor Program Champion a New CPM® Grow the Industry
Shape the Future
Enjoy the Extra Benefits
irem.org/cpmsponsor
As a CPM, you know better than anyone that good management matters and that professional, ethical, and knowledgeable real estate managers make a difference in the places where people live, work, and shop.  That’s what IREM is all about – raising the bar in the industry. What’s more, boomers are turning 65 at a rate of about 10,000 a day.  Help make sure that the future is secure with a pool of qualified, professional real estate managers – those who hold the CPM designation – and that IREM continues to lead the way and prosper!
Become a CPM Sponsor!  Identify a colleague, a peer, an employee, or anyone else who could benefit from the CPM designation – then commit to helping that person achieve a career goal by guiding and coaching him/her to earn the CPM designation.
As a CPM Sponsor, you can enjoy many benefits, including:
Satisfaction in helping others achieve their career goals
Securing the future with the next generation of professional real estate managers
Expanding your knowledge by learning from others
Giving back to the industry that has served you
Receiving continuous IREM gifts, discounts, and incentives
Being recognized through various communication
Knowing you are a critical part of helping
And your sponsored colleague will:
Get your personal touch on the journey to earning the CPM designation
Reach new career heights and make more money once earning the designation
Feel connected and respected
Learn from a master – you!
Receive ongoing IREM incentives and discounts
Learn more at irem.org/cpmsponsor

15. IREM Is Here To Help You
Let’s talk about some additional programs and resources available to you through IREM

16. IREM Income/Expense Analysis Reports
IREM Income/Expense Analysis Reports provide quality income and expense data for:
Office Buildings
Conventional Apartments
Condominiums, Cooperatives and Planned Unit Developments
Federally Assisted Properties
Shopping Centers
Use for benchmarking, budgeting, forecasting, and planning.
IREM’s Income/Expense Analysis Reports can help us predict and perform in today’s…and tomorrow’s….business climate
These research reports are produced annually and compare and analyze actual 2015 income and expense data for over 11,000 properties around North America for five different property types – which you can see on the screen.
This thoroughly cleansed data can be used for trending, benchmarking, budgeting, forecasting and planning.
These reports are available as books, interactive and download PDF and Excel reports, and online labs. The online lab is an interactive cloud-based tool that gives you 24/7 access to over 15 years of data with 100 customizable line-item variables.
Also available are Metro Reports - For those who just need an individual metropolitan market area report. Now includes region and national reports.

17. IREM REME Awards irem.org/reme
The REME Awards recognize companies and individuals for real estate management excellence. Be Recognized. Gain exposure through media outlets, to other companies, and to the public. Earn An Exclusive Honor. Show your owners, clients, employees, tenants, and residents that your company's reputation is top-notch and that you care. Be a Champion of Industry Professionalism. Raise the bar and show the world that innovation and professionalism make a difference.
irem.org/reme
Good management translates into value, and well‐managed properties improve the quality of life for people who live, work and shop in them. Professional ethics is critical. Knowledge is powerful, and sharing it is important. The IREM REME Awards support these core values by celebrating excellence in real estate management through:
Recognizing real estate management companies and individual practitioners for innovative, leading-edge, business practices and initiatives.
Sharing successful initiatives and fostering further innovation within the real estate management industry, locally and globally.
You can view blog posts and videos of last year’s REME Winners at irem.org/remewinners
Be among the best.  Submit for a REME Award and... Be Recognized. Gain exposure through media outlets, to other companies, and to the public. Earn An Exclusive Honor. Show your owners, clients, employees, tenants, and residents that your company's reputation is top-notch and that you care. Be a Champion of Industry Professionalism. Raise the bar and show the world that innovation and professionalism make a difference.
Submissions are due June 1, 2016.
Finalists and recipients of all awards are honored during the Inaugural Gala and REME Awards event during the IREM® Fall Conference October 21, 2016, in San Diego, California. Contact for more information.

18. IREM 2017 Regional Meetings
Chapter programming focusing on:
Leadership support and development
Financial management
Chapter administration
Industry engagement, member services and chapter programs
Industry programming focusing on:
Existing signature event
Local market update
Industry trends and best practices
In 2017, IREM will begin holding 5 regional meetings – Northeast, South/Southest, West, Midwest and Canada
In addition to the exceptional industry knowledge and networking opportunities, the Regional Vice Presidents are also working on rich content for our chapters leaders
Some of the key deliverables include:  reinforcing IREM’s fundamentals of robust, effective chapter management; assessing chapter strengths and opportunities; utilizing IREM’s rich leadership development content; and sharing new resources and tools for success

19. IREM In-District Congressional Visits
The decisions Members of Congress make will affect you and your bottom line
Even the most mundane issue can have huge repercussions on you and your business. We need to do everything possible to ensure the passage of beneficial legislation and to stop detrimental bills.
Advocacy is important to IREM and our members, as it always has been.
And we want to make it easy for you to get involved and be a part of the action, which is why I’m excited to tell you about the IREM Congressional In-District Visits program
It’s essentially a “Capitol Hill Visit Day” in your own backyard - you can schedule an appointment to meet with your Member of Congress in his or her District Office to discuss critical issues that impact you and your business.
Or if you’re strapped for time like me, you can invite your Member of Congress to a Chapter meeting or a property tour. It’s really that easy.
It’s a terrific benefit to meet with a Member of Congress in their district. They tend to give constituents much more time to meet, they also are more relaxed and able to really dig-in to the conversation. Best yet, it’s a cost- and time-effective way to have a major impact.
And don’t worry if you’re not a policy wonk, by simply meeting face-to-face with your legislator and sharing a personal experience about how an issue impacts you and your business, you have more of an impact than any professional lobbyist. Your story is your most valuable asset.
Please check Public Policy page on IREM’s website often for more updates

20. Who Will You Introduce to IREM?
No matter who you are or where you are in your career, being an active member of IREM can help advance your professional development.
With an uncertain current economic forecast, it is more important than ever to be connected to a professional association of leading minds.
I want to leave you today with this challenge:
Pledge to be the best professional that you can, and let IREM be your career partner.
When you are connected to IREM, you are part of a community who cares about the same things you do – and the relationships you build will be worthwhile and lasting.
Maximize your return on investment by taking advantage of the IREM resources, learning tools, and volunteer opportunities. And, be sure to nurture the relationships you make.