1. Publicity and Public Relations

2. Publicity
Publicity involves placing newsworthy information about a company, product, or person in the media
Attributes that define publicity:
Free
More credible than advertising
Business does not control message
Can be positive or negative

3. Pubic Relations
Public Relations are any activity designed to CREATE goodwill towards a business.
Presentation of an Award
Charitable Activities
Host Community Activity
Call Press Release about a new product

4. Pubic Relations
The goodwill created from Public Relations benefit companies by:
Increasing Sales
Reinforce Good Reputation
Increase Receptivity to Advertising
Reducing the Impact of Problems

5. Audience for Pubic Relations
Public Relations are targeted many different places. The three audiences for public relations are categorized as:
Employee Relations
Customer Relations
Community Relations

6. Employee Relations
Successful businesses have loyal and well-motivated employees who feel they are important to the company. Public Relation programs for employees include:
tuition reimbursements for college
newsletters for and about employees
health and wellness programs
promoting from within company
employee suggestion programs (rewards)

7. Customer Relations
Many firms offer more than just friendliness and service to build customer relations:
Child-care facilities
Gift Wrapping
Free Delivery
Customer Advisory Boards
Specialized consultants for helping customers

8. Community Relations
Successful businesses also try to gain the respect of the community. They can do this a number of ways. Some include:
Sponsoring Community Activities
Awarding Scholarships
Developing Business/School Partnerships
Economic Development Programs
Charitable Efforts