1. White Bag Marketing
IB Business

2. What is on drink labels? Name of Product
Nutrition Facts – number of ounces
Information on what the product does?
Benefits
Extras someone might get??????

3. Rules of the Game Partners Assigned Each group will get a white bag
In the bag is a bottle of water
A 3 x 5 card gives you your scenario
You must develop:
A Name for your product
A marketing mix

4. Marketing Mix Product – packaging; brand name; logo
Price – what should the price be; what should it communicate
Place – where will your product be available?
Promotion – How will you let people know about your new drink?
IB Learning Objective
Construct an appropriate marketing mix for a product

5. Marketing Assignment
Design marketing strategies for given situations. Apply an appropriate marketing mix to the strategy
How will you promote your product?????
Above the Line promotion – what two types will you use??
Below the Line Promotion – what two types will you use??
Prepare a presentation on your product to the class

6. Continuation Finish your product presentation.
How will you promote your product?????
Above the Line promotion – what two types will you use??
Below the Line Promotion – what two types will you use??