1. Public Relations & Social Media Strategies Presenter: Angela Smith | Communications Mgr.

2. What is Public Relations? PR vs. Advertising
Only 14% of consumers trust advertisements.
BUT…
78% trust the opinion of others.
So, we use BOTH!

3. UCRE Public Relations National Public Relations
Affiliate Public Relations
Focus – National, regional and trade media. Goal – Raise awareness and strengthen UCRE brand, positioning the company and affiliates as the experts and the “go-to” for real estate needs.
Focus – Local media outlets in your market. Goal – Raise awareness and strengthen your brand as an agent, broker, auctioneer and office to generate leads and recruit talent.

4. Public Relations Success
News Release
Media Coverage

5. Create Your Own PR Plan
1. What is your goal? 2. Who is your target? 3. What is your objective? 4. Create tactics. 5. Determine what you need. 6. Create a budget. 7. Stay on task. 8. Evaluate and reform.

6. Platforms for PR AND the fastest growing PR platform is…? Blog posts
Press releases
Newsletters
AND the fastest growing PR platform is…?

7. Let’s Get Social

8. Why Social Media
It’s where people are spending time = 35 minutes or more daily.
It has the largest reach = more than 1 BILLION active users daily.
71% of consumers who had good social media service will recommend it to others.
92% of time spent online is done on an app. More specifically, on a social media platform.
Increasing online presence = higher chance people will think of you when making real estate decision.

9. What is UCRE Doing? *Facebook: facebook.com/unitedcountry
YouTube: youtube.com/ucrealestate
*LinkedIn: linkedin.com/company/unitedcountry
Blog: (SEO)
SPG Blogs: (SEO)

10. What is UCRE Doing? Cont’d
External Real Estate Newsletter
Lifestyle Property Periodical
Unitedland: Internal Newsletter

11. Getting Started Go back to your PR Plan. - What’s your goal?
- Who is your audience?
- What’s your tactic/how will you reach your audience and achieve your goal? (Facebook, LinkedIn, etc.)
But first… are your social media accounts accurate, up to date and complete?

12. What Should You Be Doing Now?
You have your accounts set up, right?

13. 1. Utilizing Paid Options on Facebook
Largest reach with 1.38 BILLION users.
UCRE’s target audience is on Facebook.
Affordable with average CPC is 14 cents.
Boosting
Increases ‘Likes’ & engagement.
Less targeted
More affordable
Simpler option
Vs.
Ad Campaigns
Generate leads
Market listings
Targeted & customizable
More timely (but not bad!)

14. Tips for Facebook
Short videos gain extra traction (90 seconds or less)
Create your own branded photos (Canva & BE– free!)
Make sure image/video & text match
Write different text/visuals for different audiences.
Track results in Ads Manager.
Say YES to Instagram.
Check your page daily to provide customer service.

15. Recent Facebook Changes
Housing Act blocking (don’t worry, it’s being worked on).
Algorithm changes. =

16. 2. Recruit Agents on LinkedIn
More than 50% of people are using social networking to seek employment.
More than 80% of online candidates are open to new opportunities.
Social PROFESSIONAL networks, like LinkedIN, is the #1 source of quality hires.
Message, Like, Share, Recruit and Connect!
Target ads by job title (aka get a licensed agent) or connect directly.

17. 3. Showcase Brand on Instagram
Showcase listings
Be creative – photos & video
Cross promote with Facebook
Use hashtags (5 or more)
Be engaged with followers

18. 4. Watch it on YouTube
76% of companies say video helped increase their sales
72% of buyers would rather watch a video about a product than read about it.
Video increases engagement
YouTube is owned by Google. SEO anyone?

19. 5. Keep Going The more digital presence, the better.
Twitter, Blogs, Pinterest
Always provide customer service (engagement)
Don’t get discouraged if something doesn’t work right away.
Educate, promote and cross-share.
When in doubt – ask questions!

20. What works, what doesn’t?
What are You Doing?
What works, what doesn’t?

21. Communications Manager
Angela Smith
Communications Manager