1. Travel Motivators

2. Definition
Motivator
promoter of an action
to full fill a want or need

3. Motivators Relaxation Environmental
Enjoyment and relaxation at places involving the sun, beautiful scenery, warm oceans, skiing, golf, etc
Environmental
Desire to experience different landscapes, view wildlife, enjoy outdoor recreation
Photos safaris, diving a coral reef, ecotourism

4. Motivators cont. Cultural
Desire to explore art, folklore, history, food, religion, language, drama etc of different people
Business/Professional
Business conventions, workshops, trade shows
Meetings with business partners, suppliers and customers

5. Motivators cont. Adventure
Desire for exhilaration, risk, challenge and exploration
Participation in something ‘completely’ different
Social & Family
Visit family or relatives
Desire to cultivate new relationships
Social interactions

6. Motivators cont. Specialty Travel
‘Once in a life-time’ types of travel (e.g. Olympics, religious pilgrimages and health treatments)

7. Travel Motives of Canadian Tourists
Being together as a family
Feel at home, away from home
Visit family & friends
Warm climate
Have fun and be entertained
See maximum in time available
Lakes & streams
Meet people with similar interests
Go to places where one feels safe
Predictable weather

8. Travel Motivators & Types of Tourists

9. Wanderlust
Definition – tourist who visits more than one destination and are actively seeking cultural experiences
Motivators
Curiosity about other cultures
Wish to learn about them
To participate in and enjoy a different culture
Have an interest in and sensitivity towards the culture they visit; though not always understanding it.

10. Sunlust
Definition – tourists that tend to visit one destination which is chosen for its physical character (e.g. sun, beach, water sports)
Motivators
Recreation, relaxation & entertainment
A more passive recipient of cultural experiences and tends to expect culturally familiar forms of entertainment
Does not seek learning experiences
Simply looking for an opportunity to relieve stress of daily life