1. I am watching you!

2. Observational Learning
Social Learning

3. Objectives To understand the role of observational learning in society
To demonstrate the potential effectiveness of observational learning

4. Albert Bandura Human behaviors are learned simply by watching others
Father of social learning
Began by observing children model adult behaviors

5. Modeling Theory
1) Attention- In order for an individual to learn anything, he or she must pay attention to the features of the modeled behavior. Many factors contribute to the amount of attention one pays to the modeled activities, such as the characteristics of both the observer and the person being observed and competing stimuli.

6. Modeling Theory
2) Retention- If an individual is to be influenced by observing behaviors he or she needs to remember the activities that were modeled at one time or another. Imagery and language aid in this process of retaining information. Humans store the behaviors they observe in the form of mental images or verbal descriptions, and are then able to recall the image or description later to reproduce the activity with their own behavior.

7. Modeling Theory
3) Reproduction- Reproduction involves converting symbolic representations into appropriate actions. Behavioral reproduction is accomplished by organizing one's own responses in accordance with the modeled pattern. A person's ability to reproduce a behavior improves with practice.

8. Modeling Theory
4) Motivation- To imitate a behavior, the person must have some motivating factor behind it, such as incentives that a person envisions. These imagined incentives act as reinforcers. Negative reinforcers discourage the continuation of the modeled activity