1. Partnering with business community
Dennis Troshak | West Bloomfield Parks & Recreation

2. Program Description
Creating a platform to expand programing and education. Enabling business to engage with the community in a way so that when opportunities arise they are not strangers.

3. Project Scope
Leveraging Parks & Recreations platform with the resources available from local business’s. Creating a Win Win opportunities for all stake holders involved
Increasing opportunities for business to get involved and recognized in the community. Expanding programing and educational events offered by P & R
Building relationships and aligning the interests of Business, the community, Parks & Recreation. Creating common goals for the betterment of the community
May require more than one slide

4. Aligning strengths and opportunities
Parks and Recreation strengths Business opportunities
Ability to reach the community Efficient way to reach the community
Tenure and Expertise Tangible ways to find insights into marketing impact
Support of the community & government Credibility accelerators reason to join COC
Unique Quality Facilities Access to new and authentic branding opportunities
Parks and Recreation opportunities Business Strengths
* Programing & Topic Expertise Topic expertise & programing ideas
Volunteers for P & R programs Willingness to get involved
Community Involvement Seeking click in opportunities
Access to financial resources * Looking for deeper impact from marketing $

5. Opportunity Matrix: ex: SRG events ex: play ground
Sponsor
Money
Time
Resources
Events
Municipalities
Small business
Muni
Storefront
Programs
Specific biz
All
All business
Capitol improvements
Specific/muni
Community,
Comm./business
Vender opportunities
Volunteer
Community and business
Strategic partnerships
Specific to target

6. Success Factors
Identify elements that are key to the success of the project, such as:
Developing a relationship with chamber of commerce
Know your community statistics: demographics (census stats)
Always look for winning opportunities for all stake holders
Understand your partners needs , what constitutes a win
Make sure to appeal to the requirements of the decision makers
Small requests don’t require 2nd signatures
The farther out you are planning the higher degree of success for funding
Provide tangible promotion(programs, eblasts, etc.)

7. Senior Resource Group of West Bloomfield chamber of commerce
Chamber Director
Parks & Rec
coordinator
Communicationsliaison
Events
Education
Chamber Business leader
Parks and Rec programmer

8. Implementation Tasks/activities Procedures Tools/technology
Project change control process
DYA: Define Your Acronyms!
May require more than one slide

9. Stakeholders Small Business Chamber of commerce Parks and Recreation
Barriers to entry to market to the community
Business will join group to get involved with community
Chamber of commerce
Competition has diminished impact for general participation
Community will get involved with group for efficiency with group
Parks and Recreation
Competition has diminished participation and funding
Efficient connection, new opportunities and partners
Community
No central listing of opportunities , causing costs to go up for activities and less community options
Access to subsidized programing, platform to meet people from business in a non -sales capacity
Community leaders
Always looking for new opportunities to help the busi
Creates new ways to educate the community and promote local business's
Large business
Marketing opportunities have changed dramatically
An opportunity to get scale in a community

10. Parks and recreations Value to local business

11. Schedule and Milestones
Connect with COC
Date
Meet with business 2
Establish programs 3
Deliver to community 4

12. Impact Management Plan
Stakeholders
ROI
Impact
Owner
Potential adjustments
Business Community
Parks & Recreation
Community