1. Marketing, Ethics and Social Responsibility
Laws encourage social responsibility
fair business practices
protecting consumers and investors
protecting the environment
Is this ethical?
A concert is being sponsored by a beer manufacturer. The concerts target audience is minors, and the attendance will be about 80% minors, 20% adults. Is this ethical? Why or why not?

2. Does the tobacco industry have a social responsibility?
They use cartoon characters to promote or label cigarettes
They promote cigarette brands on clothing such as caps and T-shirts.
They offer gifts to youth in exchange for the purchase of tobacco products, coupons, or proofs of purchase
They advertise tobacco products on billboards, stadium signs, and transit (bus and rail) venues
Should there be laws?

3. Does it matter to consumers?
20% of consumers will buy from you if you are socially responsible
78% won’t buy if they consider you socially irresponsible
Ethics Code
84% U.S. companies
58% non-American firms
Financial firms less likely to have ethics code

4. Examples of social responsibility
Australian Baby Teresa manufactures and sells a variety of 100% cotton onesies for babies, and, for each one purchased, donates another to a baby in need somewhere in the world.
IKEA’s SUNNAN LED desk lamp is powered by solar cells. The product retails for USD 19.99, and for every unit sold in IKEA stores worldwide, another one will be donated to UNICEF to give to children without electricity in refugee camps and villages in remote areas.
Still going strong, Procter & Gamble and UNICEF have joined forces for the fourth year running, in an effort to raise money for tetanus vaccines. Each time a pack of the Pampers or Fairy brands bearing a "1 Pack = 1 Life-Saving Vaccine" logo is purchased, P&G will donate the cost of one vaccine to UNICEF.
TOMS Shoes donates a pair of shoes to a child in need for every pair they sell online. As of August 2009, TOMS has given over 150,000 pairs of shoes to children in need. TOMS shoes plans to give 1 million shoes by 2012.

5. Sage Hospitality
Disney Community
Servus
Work in partners to go find 2 different companies who are reaching out to make a difference

6. In each action we must look beyond the action at our past, present and future at stake, and at others whom it effects and see the relations of all those things. And then we shall be very cautious
Blaise Pascal