1. Using social media for advocacy
Moving beyond #hashtagivism (but using that too)
Some content from ISEA.org

2. What is social media?
Social media is a lot of things. It’s job boards. Crowd-funding sites. Massively Multiplayer Online games. Video swapping platforms. And on and on and on

3. What is social media?
You have defined it as any platform that enables relationships, interactions, and the ability to connect.

4. Social network Social networks then Social networks now
Most interested in how it’s a social network and how you can use that social network to recruit and activate allies to support public school students, schools and educators.

5. Human History
Most interested in how it’s a social network and how you can use that social network to recruit and activate allies to support public school students, schools and educators.

6. Our range of influence has increased exponentially

7. Why?

8. People use it
Because we’re increasingly online. Nearly 3 in every 4 people in the United States use social networking sites according to the Pew Research Center.
For your age group, Snapchat, Facebook, and Instagram are the top three sites by far.

9. People Use It Often
Well over half of you are using social media sites multiple times a day.
Source:

10. Different Platforms Appeal to Different People
Source:

11. How does social media help us BE the change we WANT TO SEE IN THE WORLD?
Choose and build the right campaign
Get the word out
Offer some “buy-in” from participants
Offer some reward
Measure the results

12. A scenario: Dick’s Sporting Goods
12 year old writes a letter to Dick’s sporting goods after receiving their catalog

13. A scenario: Dick’s Sporting Goods
Dick’s Sporting Goods writes back.

15. A month later … Dick’s sporting goods responds.

16. Your Campaign for Changing the World
one, small step at a time

17. Starting Your Campaign
Start with YOUR passion

18. Starting Your Campaign
Start with YOUR passion
Keep it SIMPLE AND SPECIFIC

19. Starting Your Campaign
Start with YOUR passion
Keep it SIMPLE AND SPECIFIC
Give them a TASK

20. Starting Your Campaign
Start with YOUR passion
Keep it SIMPLE AND SPECIFIC
Give them a TASK
Measure your results

21. Starting Your Campaign
Start with YOUR passion
Keep it SIMPLE AND SPECIFIC
Give them a TASK
Measure your results
Document success

22. What do you want to change?…

23. Avoiding #hashtagivism

24. #Hashtag activism

25. It can work
“Missouri would have convinced you that we did not exist if it were not for social media. The intensity with which they responded to protestors very early—we were able to document that and share it quickly with people in a way that we never could have without social media.” DeRay Mckesson

26. Sometimes it doesn’t
#bringbackourgirls

27. Platforms for your message
Dedicated website
Facebook page
Twitter account
Instagram account …

28. How will you be evaluated
Documented evidence of social media campaign
Write-up, evaluation from every member of the group
Presentation of your campaign on last two days of classes.