1. Performance Indicator 4.08
Describe the use of technology in the marketing-information management function.
Performance Indicator 4.08

2. Technology
Identify ways that the use of technology impacts the marketing-information management function.
Makes it easier to collect and store certain information
Information can be analyzed using specialized software
Many more details can be tracked
Describe how the use of the Internet for marketing-information management tracks and monitors customer website activities.
Use of “cookies”
Accurate count of hits to a website

3. Technology
Discuss how customer-to-business communications on the Internet can be used in marketing-information management (e.g., reminders, popup notices, online focus groups, etc.)
Computers track details well and software can provide reminders to customers
Customers can choose to go to company websites and/or join online groups and submit their opinions and suggestions
What is an example where people are encouraged to provide feedback?

4. Technology
Describe how the use of Global Positioning Systems (GPS) can facilitate marketing-information management.
Because customers aren’t always stationary and some move from one area of the state or country to another, GPS helps companies understand who is making the buying decisions

5. Vocabulary Define the following terms:
Self-Regulation – The company or industry enforces its own rules for interacting with its customers
There aren’t any specific laws or government regulations concerning that company’s or industry’s products
SUGGING
Selling Under the Guise of a survey (research) - a product marketer falsely pretends to be a market researcher conducting a survey, when in reality they are simply trying to sell the product in question
FRUGGING
Fundraising Under the Guise of a survey - a product marketer falsely purports to be a market researcher conducting a statistical survey, when in reality the "researcher" is attempting to solicit a donation

6. Creating a Survey

7. Survey Must Be….
Valid: Questions asked must measure what was intended to
Reliable: Research technique produces nearly identical results in repeated trials.
Types of questions:
Open-Ended: Respondents construct response
Forced-Choice: Respondents choose response from list of answers.

8. Assignment Create a survey on any topic (problem) of your choosing
Survey must include the following format:
2 Questions : Demographic
2 Questions : Yes & No
2 Questions: Multiple choice
2 Questions: Rating Scale Question
2 Questions : Level of Agreement
2 Questions : Open ended
Give your survey to five students
Tabulate responses
What conclusions / recommendations can you make from it

9. Survey Tips Give your survey a Title Provide directions
Explain purpose of survey (Can be done verbally)
Good, Clean Formatting
Be Concise / Brief
Keep your rating scales consistent
Don’t ask leading questions or questions that have kids guess
Why do kids prefer to wear black shirts?
How many students drive to school?