1. The most durable and cost effective alternative to rental bowling shoes

2. Trial Phase: 90 Day Plan Financials Test Phase: 90 day financial plan
-make cards to tell the story and practice with those

3. Test Phase Total: $67,000 Fixed Costs Development $26,000 Ramp-up
$14,000
Marketing
$27,000
Bill of materials, circle
Total: $67,000

4. Test Phase Total: $22,725 Variable Costs Cost of goods $5.05
Pairs produced
4500 units
Total: $22,725

5. Test Phase Fixed Costs Variable Costs Total Initial Cost $67,000
$89,725
Variable Costs
$22,725
Fixed Costs
$67,000
Fixed Cost + Variable Cost = Total Initial Investment

6. Fixed Costs Development: $26,000 21% 40% Marketing: $27,000 39%
Ramp Up: $14,000
Development: $
Ramp Up: $
Marketing: $

7. Development 40% Engineering Design $15,000 Mold Manufacturing $8,000
Provisional Patent Protection
$3,000
40%

8. Marketing 39% Bowl Expo $5,000 East Coast Bowling Centers Expo
2 Sales Representatives
$7,000
Marketing Campaign/ Social Media
$10,000
39%

9. Ramp Up
21%
Website Design
$9,000
Engineering Refinement
$5,000

10. Variable Costs Total Cost Per Unit: $5.05 Component Cost Per Unit
Thermoplastic Elastomer Frame
$0.58 x 2
Sole
$0.93 x 2
Adhesive
$0.03 x 2
Injection Molding
$0.20
Assembly
$1.52
Packing and Shipping
$0.03
$$$$
Total Cost Per Unit: $5.05

11. Variable Costs 4500 Pairs Produced 4500 25 Units per Month 3 Months
60 Bowling Alleys
Units produced calculations
4500 Pairs Produced
4500
25 Pairs/Month

12. Total Initial Investment:
90 Day Financials
Fixed Costs Total – $67,000
Marketing – $27,000
Development – $26,000
Ramp Up – $14,000
Variable Costs Total – $22,725
Cost of Goods – $5.05
Units Produced – 4500
Wholesale Price - $14
Total Initial Investment:
$90,000
Summary

13. 90 Day Financials Net Profit: $(26,725) Total Initial Cost: $89,725
Revenue: $63,000
Net Profit: $(26,725)