1. Moral Behavior, Characteristics of Moral Standards.

2. Kohlberg’s stages of Moral Development
Stage 0 Egocentric Judgment
Stage 1 Punishment & Obedience Orientation
Stage 2 Instrumental Relativism Orientation
Pre-conventional Level
Stage 3 Interpersonal Concordance of “Good Boy-Nice Girl” Orientation
Stage 4 “Law & Order” Orientaion
Conventional Level
Stage 5 Social-Contract Legalistic Orientation
Stage 6 Universal Ethical-Principle Orientation
Post-Conventional, auto-nomous or principled level

3. Moral Behaviour
It refers to the behaviour of the members of a given culture which has been accepted & followed.
Moral Sensitivity:
Moral Judgment:
Moral Motivation:
Moral Character:

4. Moral Standards in Ethical Concept
Moral values can usually be expressed as statements describing objects or features of objects, i.e., “Honesty is good”.
They are important indicators of a person’s ethical standards, but cannot be equated to moral standards. (Non moral standard)

5. Characteristics of Moral Standards
It deals with subject matters that have serious implications in society, environment, and workplace; irrespective of whether the implications are beneficial or harmful.
They are self regulatory.
They are based on impartial considerations.
They are self-inflicting.

6. Importance of Moral Standards
Helps in Governing Business Activities
Helps in Distinguishing Right Action from the Wrong
Helps in Maintaining Cordial Relations
Helps Business in Securing Optimum Utilisation of Natural Resources