1. Introduction to Planning

2. Learning Goals
1. I will be able to describe and use the planning process.
2. I will be able to explain the benefits of planning to an organization.
3. I will be able to identify and explain the types of plans that managers can use.
4. I will able to identify and use various planning tools

3. Terminology What is planning? What are objectives?
The process of setting objectives and determining how to best accomplish them
If planning is done properly it sets the stage for organizing, leading and controlling
What are objectives?
They identify the specific results or desired outcomes that one intends to achieve
Think of goals

4. What is a plan?
A statement of action steps to be taken in order to accomplish the objectives

5. Creating good objectives…
Good objectives should fit the SMART criteria
Specific
Measurable
Attainable/Achievable (I know the case study said Agree)
Relevant/Realistic
Timely/Time bound/Time specific

6. Steps in the Planning Process
Define your objectives (using the SMART criteria)
Determine where you stand today with regards to the objectives
What strengths work in your favour?
What weaknesses hold you back?
Try to anticipate future events
Generate alternative “scenarios” for what may happen in the future
How will these “scenarios” help or hinder your progress?

7. Steps in the Planning Process
Analyze & choose among action alternatives
List & carefully evaluate the possible actions that may be taken
Choose the alternative most likely to accomplish your objective
5. Implement the plan & evaluate results

8. Task: The Toothpaste Case Study
You have just been hired as an Assistant Product Manager for a consumer products company. It is your job to plan and implement a marketing plan for the toothpaste product line. The company currently has a very successful toothpaste on the market called “SMILE”. The target market for this product is families. It currently has a market share of 27%.
The COO has just announced that the Research and Development Department has just invented a new toothpaste that is designed for use by children. The new product works exceptionally well on growing teeth and decreases cavities by 10%.
Using the steps in the planning process, plan out a marketing campaign for this new toothpaste.

9. Learning Goal Review
I will be able to describe and use the planning process.
New Learning Goal
I will be able to explain the benefits of planning to an organization.

10. Benefits of Planning (1) Flexibility (2) Coordination
A well-designed plan allows for flexibility and enables an organization to adapt to changing circumstances.
a business can hopefully avoid or minimize crises.
The focus is on the future rather than the past.
(2) Coordination
A plan will ensure that all individuals in the organization are working toward unified goals or objectives.
(3) Time Management
Planning allows employees to prioritize their work
Plans help people within a business to know which tasks are top priorities and which tasks are low priorities.

11. Learning Goal Review What are the 3 benefits of planning
Next Learning Goals
3. I will be able to identify and explain the types of plans that managers can use.
4. I will able to identify and use various planning tools

12. What types of plans do managers use?
Short-range plans
Less than one year
Example—hire a new shift
Long-range plans
Greater than one year
Example—launch a new product

13. What types of plans do managers use?
Strategic plans
Extensive, long range plans
Created by upper management
Provides the overall direction of the company
Example—launching a product into another country

14. What types of plans do managers use?
Operational plans
What needs to be done in specific areas to implement the strategic plan
Production plans
Financial plans
Facilities plans
Marketing plans
Human resources plans
Example—hiring employees in the new country

15. What types of plans do managers use?
Single-Use Plans
Used only once
Created for unique situations
Standing-Use Plans
Designed to be used again and again
Examples:
Policies—broad guidelines to assist in making decisions
Rules and Procedures—detailed plans that state actions to be taken in specific situations
Budgets—determines how money is to be spent on specific projects

16. What are the types of plans that managers can use?
Give a real world example of the use of each plan. (all 6)

17. How to make your plan work using PLANNING TOOLS
Participative Planning
Include all the people impacted by a decision in the planning process
Increases understanding, commitment and creativity
Benchmarking
Using external comparisons to understanding what is occurring in your company
Example—if your competitor lost 15% in sales, you gain perspective on your company losing 2% in sales

18. How to make your plan work
Contingency Planning
Planning for alternative courses of action should your plan fail or situations change
Worst case scenario planning
Set Timelines
Establish when each phase is to be completed and evaluated
Quantitative Forecasting
Predicting what future conditions will be like using statistic and mathematical procedures.

19. Your Turn!!! Back to your Tooth Paste
Try and apply each step to your tooth paste plan.
Not all will fit but try your best!