1. Chapter 13
Consumer Purchases

3. Factors That Influence Buying Decisions
Section 1
What influences you to make a purchase?
Marginal Cost and Marginal Benefit
Trade-Offs and Buying Decisions

4. Factors That Influence Buying Decisions
Section 1
Consumer Purchasing

5. Researching Consumer Purchases
Four Phases of a Research-Based Approach 1 2 3 4
Before You Shop
Weighing Alternatives
Making the Purchase
After the Purchase

6. Smart Buying Strategies
Timing Purchases
Store Selection
Smart Buying Strategies
Brand Comparison
Label Information Research
Price Comparison
Warranty Evaluation

7. Smart Buying Strategies
Two Basic Types of Warranties
Implied Warranties
Express Warranties

8. Sources of Consumer Complaints
Free Prizes
Diet Products and Health Remedies
Travel Packages
Common Telephone and Mail Scams
Work-at-Home Schemes
Investment Opportunities

9. Resolving Differences Between Buyers and Sellers
Local or State Consumer Protection Agencies
State Attorney General’s Office
Dispute Resolution Programs
Small Claims Court
Better Business Bureau
Trade Associations
Local Bar Association

10. Beware of incentives that seem to good to be true
Always read the fine print
Beware of loss leaders
Beware of the “bait and switch”

11. Consumer Purchasing and Protection
Chapter 13