1. CAMPAIGN #1 SUMMARY Google Ad #1 Google Ad #2 Google Ad #3
Team
<team>
Class Period
MWF <time class meets>
Campaign Start Date
<date>
Campaign End Date
CAMPAIGN THEME & ASSETS
Campaign Theme
<state theme here>
Website
<insert Weebly URL>
Constant Contact
<insert Constant Contact URL>
Google Ad #1
Google Ad #2
Google Ad #3
How to Screenshot your Google Ads:
For screenshots on a PC – go to your start button > search for “snipping tool” > right-click and “pin to taskbar” > select the icon > use the “T” tool (plus sign) icon to make a box around the area you wan to capture > save as jpeg or copy/paste into the doc. On a Mac - Command>Shift>4 to grab a picture of just part of the screen
To view your final Google Ads - log in to Google Ads > Campaigns > Ads & Extensions > select “More Details” at the top and you will see images for your ads on the left. Take a screenshot > place into doc

2. PAID OWNED SHARED OWNED -> EARNED CAMPAIGN #1 Clicks Impressions
OVERVIEW
KEYWORDS
AUDIENCE > OVERVIEW
FB: EVENT PAGE
IG: PAGE
Clicks
Impressions
Interactions
Interaction Rate
Avg. cost
Cost (total)
Top 5 Keywords
Clicks
Imp.
CTR
<keyword 1>
<keyword 2>
<keyword 3>
<keyword 4>
<keyword 5>
Users
New Users
Sessions
Avg. Sess. Duration
Pages/Session
Pageviews
Bounce Rate
Date Posted
Reach
Responses
Views
Followers
FB: POST #1
IG: POST #1
Reach
Likes
Shares
Engagements
Reach
Likes
Shares
Engagements
DEMOGRAPHICS
AUDIENCES
Age
Clicks
Imp.
CTR
18-24
25-34
35-44
45-54
55-64
64+
Top 3 Audiences
Clicks
Imp.
CTR
<audience 1>
<audience 2>
<audience 3>
ACUISITION > OVERVIEW > USERS
EVENT LANDING PAGE (POST)
FB: POST #2: w/video
IG: POST #2 w/video
Direct
Referral
Organic
Search
Pageviews
Time on Page
Clicks (to FB)
Reach
Likes
Shares
Engagements
Reach
Likes
Shares
Engagements
OWNED -> EARNED
Ad #1
Ad #2
Ad #3
Clicks
Impressions
CTR
Avg. CPC
Clicks
Impressions
CTR
Avg. CPC
Clicks
Impressions
CTR
Avg. CPC
Date sent
Open rate
Click thru rate
Bounce rate
# Sends
# Opens
# Clicks
# Opt Out