1. Unit 3: People & Politics
Ch. 6: Public Opinion & The Media
Ch. 7: Interest Groups & Political Parties
Ch. 8: Campaigns & Elections

2. Ch. 6: Public Opinion & The Media
Aggregate view of a majority of people
Private opinion
Public
Change trends

3. *creates political ideology (p. 17)
Socialized by:
Family
Religion
Education
Gender
Region
Ethnicity
Economic Status
Recent Events
Opinion Leaders
Framing Effect
Media
*creates political ideology (p. 17)

5. Paradox of Collective Action
Change Trends
Paradox of Collective Action
Free rider
Tragedy of the Commons

6. Media pg. 314-327 Competitive business Locally run Role of Govt
-White House correspondent
gatekeeper, scorekeeper, watchdog

7. How media influences politicians:
Scandals
Visuals
Sound bites
Prettiness

8. How politicians influence media:
Press officers
Targeting 6 p.m news
Spin control
Leaks, flattery, ideology
Rewards & penalties