1. Identify this media text. What type of media text is this?
How do you know what this text is? Identify the conventions that tell you that this is a particular media text.
What makes this text unconventional? In other words, what makes this media text unlike the ones that you may see in the line up to pay for your groceries in a supermarket?

2. How do you know it is that audience?
To know the different audience categories.
To understand how to identify the target audience by using the audience categories.
To be able to explain your reasoning for identifying the target audience from audience categories that you have used.
Demographics; Psychographics;
Age Range; Gender; Socio-Economic Status

3. Identify the media text now? How do you know?
Who would be the target audience?
Where would you see this media text?
Is this message powerful? Does it make you think?
If you could improve one thing about this media text, what would it be? Why?
Demographics; Psychographics;
Age Range; Gender;
Socio-Economic Status

4. Identify the target audience; explain your reasons why; use the keywords in yellow and the assessment criteria.
Demographics; Psychographics;
Age Range; Gender;
Socio-Economic Status

6. Identify the target audience; explain your reasons why; use the keywords in yellow and the assessment criteria.
Demographics; Psychographics;
Age Range; Gender;
Socio-Economic Status

8. Let’s put up the sheets of paper to peer assess how all did.
To know the different audience categories.
To understand how to identify the target audience by using the audience categories.
To be able to explain your reasoning for identifying the target audience from audience categories that you have used.
Let’s put up the sheets of paper to peer assess how all did.
Give the group either a level 1, 2, 3 or 4.
Demographics; Psychographics;
Age Range; Gender;
Socio-Economic Status