1. Trainee’s bookKabul – xx/yy February 2004
UNICEF - USI Project Business Management Training Seminar DRAFT DOCUMENT
Trainee’s bookKabul – xx/yy February 2004

2. Agenda Introduction Finance and accounting management
Marketing & sales management
Logistics
Human resources
Final Exercise

3. The aims of Business are:1
Introduction
The aims of Business are:
For an investor = TO MAKE PROFIT
An entrepreneur invests money in a business because he thinks he can make profit.
Example: A businessman accepts to invest USD in a company. He becomes a shareholder of this company, because he thinks he can make money.
For a country = WEALTH AND ECONOMIC DEVELOPMENT

4. … by being an ENTREPRENEUR1
Introduction
How do you make your business successful:
… by being an ENTREPRENEUR
1. Take risk, invest. Be creative.
2. Know your own business: how much money you have, how much you can spend, how much profit you can make.
3. Know your market : Understand what consumers / distributors want, what your competitors do.
Deliver what you promise.
4. Always deliver quality (quality of goods and services)

5. Let’s try to be creative1
Let’s try to be creative
Link those 9 points in 4 lines, without lifting up your pen.
• • •

6. To be creative, you need to go beyond what limits your imagination1
Creativity game
• • •
Think out of the box.
To be creative, you need to go beyond
what limits your imagination