1. Romantic & External Control View of Leadership

2. DEFINITION

3. examples

4. Case study – elon musk & SpaceX
Play highlights at, each 1 min
21’45’’ – ignition launch
25’30’’ – Payload deployment
29’30’’ – Re-entry landing

5. Space-x value proposition
Commercial Launches are now ~70% cheaper!

6. U.S. POLITICS & the NASA FACTOR
US providers (monopolies)
pay
budget
“Price Rigging”
member
~ 70%
discount
to launch
pay
member
compete
to offer
support
non-US providers
capital market
angels seeding
R&D, cost cutting,
resource integration, etc

7. WINNING Market presence
US provider the United Launch Alliance (ULA) could not compete with SpaceX in commercial launching
Traditional market providers from EU and Russia were seeing declining market shares
SpaceX was said to have over 60% of the global market presence in 2018
Source: UNITED STATES SENATE Hearing, NASA, July (link)

8. Elon musk Résumé 1980: Knowledge in coding at age 10
1982: Developed a computer game “Blastar” at age 12, sold for $500
1995: Graduated from UPenn
: Co-founder of Zip2
: CEO of X.com and PayPal
2002 – Present: CEO, CTO of SpaceX
2004 – Present: CEO and Product Architect of Tesla
2006 – Present: Chairman of SolarCity

9. discussion Open Topics:
The SpaceX success – romantic or external control?
What were the romantic factors?
What were the external factors?
Which was the greater contributor? And why?
Did Elon Musk spread himself too thin too risky?
In hindsight, the 2008 Sep. launch was his last shot at SpaceX – either success or bankruptcy.
Tesla was able to capitalize the revenues as many analysts had expected.
He is flirting with the idea to build out Hyperloop One, another capital-intensive project.
What could have been done better?
For SpaceX as a startup firm.
For Elon Musk as an entrepreneur.