1. 7 Marketing Functions
Marketing 1

2. Marketing Information Management
Market research
Gathering data and information
Seeks to answer questions:
What do our consumers want?
What else do they need?
Think first day of school- the box

3. Price How much should I charge for my good/service?
Many costs factor in:
Distribution
Materials
Employees
How do I make a profit but still get people to buy?

4. Finance
Making the product easily attainable to customer in terms of payment
Will we accept cash only? Or credit cards?
Do we take loans? (Car dealership)

5. Promotion Advertisements, social networks, word-of-mouth Sales/coupons
How do we let people know about our product?
How do we get people to buy our product?

6. Product/Service Management
Developing new products to meet customers needs/wants
Changing current products
How do I make my service better?

7. Distribution
How product gets to location to be sold in the easiest way
What is most cost efficient?
Boat, plane, truck, plane, hand delivered?

8. Selling Actual act of exchanging product/service Face-to-face
Over the Internet