1. Entertainment Products & Marketing

2. Entertaining Products
Media-based Entertainment Goods
Films on DVD and video
Music on DVD and CDs
Video and electronic games
Books and magazines
Toys
T-shirts
Concessions

3. Entertaining Products
Media-based Entertainment Services
Television shows
Movies in theaters
Concert performances
Theater performances

4. Entertaining Products
Recreation-based Entertainment Services
Amusement parks
Zoos
Museums
Snack-bars

5. Film and Music Merchandising
Theatres provide media-based services.
Theatres also provide concessions - snack-bars that sell popcorn, soda, and candy and now french fries, pizza, frozen yoghurt, etc.

6. Film and Music Merchandising
Evergreens are important to the film industry
evergreens films or products that are popular year after year

8. Music CDs and Distribution
Record/music clubs organizations in which members receive free records if they agree to purchase additional records within a time period
rack jobbers independent vendors who distribute, price, and control their own inventory within a store

9. Electronics and Video Games
Cross-marketing in video game distribution is common.
Common tie-ins include:
Films
Music
Sports
Merchandise

10. Special Entertainment Events
Special entertainment events provide entertainment services.
Circuses, state fairs, pageants, ice shows
Each event supplies a venue for selling related entertainment products.
Concessions and souvenirs

11. Marketing Television
syndication selling television programs to individual stations, not networks
a great source of revenue for studios and networks.
programming the schedule, or times, for broadcasting shows on television; or on radio, also the music style and playlist

12. Marketing the Music
jingle a catchy tune or song that promotes a product and accompanies television, radio, or Internet advertisements
ad campaign a promotional plan that combines selling, advertising, public relations, and the use of different media to reach the target market