1. Media Institutions - Advertising
Independent Study
Media Institutions - Advertising

2. Advertising Promote a Product Main aim is Profit
Persuasive
Main aim is Profit
Large amount of research and capital is invested in advertising a product
Companies advertise across a range of media…

3. Advertising Radio Television Sponsorships Cinemas
Football
TV Programmes
Cinemas
Magazines and Newspapers
Billboards
Internet
Mobile phones

4. Advertising Standards
Communications Authority
Adverts must be “honest, decent, legal and true”
Respond to public complaints
Broadcasting Authority
Regulates licensing, fair competition etc

5. Advertising Standards
Ethical?
e.g. advertisement of alcohol
Censorship?
Do companies consider what is in the public interest?

6. How Advertising Influences
Takes into account viewers knowledge, anxieties etc
Focus groups and surveys
Place adverts strategically
Promote a brand identity
Many companies sell similar products
Shampoos, washing up liquids, soft drinks…
Look at the different marketing strategies of Coco Coal and Pepsi