1. Chapter 10 PROFESSIONALISM and ETHICS

2. Ethics as Moral Foundation
Three pillars: (1) the moral character of the leader (2) the ethical legitimacy of the values embedded in the leaders vision, articulation, and program which followers either embrace or reject (3) the morality of processes of social ethical choice and action that leaders and followers engage in and collectively pursue

3. The Moral Reflection on Commerce
Ethics:
Business ethics establishes the moral contours of commercial activity
The corporation as a moral agent 

4. Professionalism
A deep moral obligation rests on the profession, and its professionals, to continuously develop expertise and use that expertise only in the best interests of society. Thus, professionals are actually servants. Professionals earn the trust of their clients through their Ethic – which is their means of motivation and self-control. Profession is a calling – not a job