1. Today’s Schedule When: Advantage/Disadvantage
Lesson Goals: Determine target audience for film trailers and when trailers are shown
Minds On
When: Advantage/Disadvantage
Action
Film Ratings: Guess the Rating
Who
Common Target Audiences
Consolidate
Exit Card: Discussion

2. Film Ratings

3. Guess the Rating
n+You+Guess+the+Movie+Rating
Number your “quiz” from 1-20 on a lined sheet of paper
Score is out of 20!

4. Note: Who are trailers aimed at?
Trailers are generally aimed at the same audience as the films they publicize
Different types of people like different types of films
Although people are individuals there are certain features of a trailer that will have wide appeal to specific groups of people

5. Common Target Audiences
Teenage boys and girls
Families
Couples
16-25 skewed to boys
16-25 skewed to girls
25-35 skewed to men
25-35 skewed to women
35+

6. Who are trailers aimed at?
Using a copy of your worksheet, lets view three different trailers and make notes on features that aim to please their target audiences

7. Frankenweenie

8. Fast Girls

9. Skyfall

10. Exit Card: For Discussion
Where do you watch trailers?
Did you watch the whole trailer?
What do you remember about it?
Does the place you see a trailer affect how you respond to it?