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Marketing Research Topic
Group Names
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Group Selected Group/Issue Targeted Picture of People /Issue Logo
1 – 2 Facts Explaining/Describing Why you chose this group Picture of People /Issue Logo
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Identify Problem Define Problem / Purpose of Research
We wanted to know….
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Data Collection / Primary Source #1
Picture of Survey Type in overall responses Explain: # that participated Type of Sampling Method Conducted Highlight questions with strong responses
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Primary Source #2: Interview
1 Adult 1 Student Copy of Questions Highlight responses Adult Purple Student Black
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Secondary Source List Secondary Source
Websites Newsletters Articles Yearbooks Why you chose this method & what you obtained from it
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Analyze Data Compile Data
List any stats, findings, or surprises that stood out Analyze & Interpreting Data More boys attend tennis matches than girls Most active participants are senior guys
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Recommend Solutions Solution #1 Solution #2 Solution #3
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Promotional Tool Based on information obtained and research conducted we designed Poster to better promote Girls Tennis Matches.
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