1. Packaging / Labeling

2. Packaging The physical container or wrapping for a product.
Important part of product planning.
On average, 10% of a products retail price comes from package development, design and the materials.

3. Packaging Functions of Packaging: Promoting and Selling Product
Defining Product Identity
Providing Information
Meeting Customer Needs
Ensuring Safe Use
Protect the Product

4. Promoting and Selling the Product
Packaging
Promoting and Selling the Product
-Can make product stand out from competition
-Can actually create sales for product.

5. Defining Product Identity
Packaging
Defining Product Identity
Invoke prestige, status, or other positive product attributes…brand association

6. Providing Information
Packaging
Providing Information
Directions, content information, nutritional value, potential hazards, etc.

7. Meeting Customer Needs
Packaging
Meeting Customer Needs
Various Sizes (Family, Individual)
On the Go / Active
Microwavable
ETC

8. Packaging Ensuring Safe Use Non-Breakable Avoid Tampering
Childproof Containers

9. Protecting the Product
Packaging
Protecting the Product
Shipping, Storage, Display
Avoid Spoilage

10. PACKAGING FOR SOCIAL CONCERNS

11. Environmental Packaging
Recyclable, reusable, eco-safe.

12. Packaging
Cause Packaging
Promote non-product issues.

13. LABELING

14. Labeling
Information tag, wrapper, seal, or imprinted message attached to package.
Inform customers of content
Protect businesses from liability

15. Labeling Laws Federal Trade Commission (FTC)
Labeling Rules and Guidelines (consumable goods – not food)
Care labels on textile clothing
Recycling Claims
ozone safe, biodegradable, etc

16. Labeling Laws Federal Nutrition Labeling and Education Act (1994)
Protect consumers from deceptive labeling
lite, free, low, reduced, good source.
Requires nutritional information on food
Health Warnings: alcohol, cigarettes, etc

17. Labeling Laws Food and Drug Administration (FDA)
Labeling Rules and Guidelines
Where do we put information?
What must be included
Ingredients List
Nutrition Labeling
Allergen Warnings