1. Simplistic Nourishment
Hi and welcome to my presentation request for funding!
My name is Chelsie Cryer. I am and RD as well as Certified Eating Disorders Registered Dietitian
My business is Simplistic Nourishment
Chelsie Cryer

2. Business Plan: Who are we?
Simplistic Nourishment is a nutrition private practice that offers nutrition counseling sessions for those struggling with weight loss and disordered eating. RDs will utilize a non-diet approach based on the intuitive eating principles to help individuals develop a healthy relationship with food and activity. RDs will be specialized with treating individuals with eating disorders and will possess Certified Intuitive Eating Counselor credentials.
Target Market: Individuals who are struggling with weight management and eating disorders including but not limited to Anorexia Nervosa, Bulimia Nervosa, Binge-Eating Disorder, and Eating Disorder Not Otherwise Specified.
So who are we?
It’s important to note here that I will not be limiting my target market to any specific age or gender group.

3. Business Plan: Mission and Vision
Mission: To educate and empower individuals to develop a balanced relationship with food and activity. Provide counseling in eating disorder management and recovery with a non-diet approach to weight management.
Vision: Within in the 3 years grow Simplistic Nourishment into a half- million dollar business providing alternative nutrition counseling not only locally but across the nation utilizing technology based communication.
The Mission of Simplistic Nourishment is to educate and empower…
The Vision within the next 3 years is to grow into a half-million…

4. Funding Requesting funding of $30,000 Projections for 1st Fiscal year
Cover total overhead expenses for the first three months including but not limited to:
Salaries & Wage expenses
Associated start up expenses
Marketing & Advertisement expenses
Projections for 1st Fiscal year
Revenue: $248,500
Profit: $105,683
So we are requesting funding of $30,000. This will cover total overhead expenses for the first 3 months including but not limited to: Salaries & Wage expenses, associated start up expenses (which will include costs like rent, utilities, legal fees associated with starting up a business, office supplies and equipment, among other expenses), and Marketing & and Advertisement expenses.
For the 1st three months we will be focusing on marketing and building our client base, and we do not expect to make any profit until the 4th month.
Projections estimated for the 1st fiscal year is:
Revenue of 248,500
Profit of 105,683’

5. Funding Justification
No other businesses with Registered Dietitians that specialize in treating individuals with eating disorders!!
In the U.S.
30 million people suffer from eating disorders
Only 1 in 10 men and women with eating disorders receive treatment
Only 35% of those treated receive treatment at a specialized facility for eating disorders
Eating disorders have the highest mortality rate of any mental illness
So justification for why this funding is needed is..
Currently in the city of Fairbanks as well as the entire North Star Borough there are no other...
This is a HUGE void within the community that NEEDS to be fulfilled!
In the US it is estimated that 30 million…

6. Funding Justification cont.
Registered Dietitians are an important aspect in the multidisciplinary team in the treatment of eating disorders.
Supported by the American Psychological Association, the Academy for Eating Disorders, and the American Academy of Pediatrics
RDs may be the first to recognize an eating disorder diagnosis for individuals and may be the first professional sought out by the client
Key nutrition therapies require expertise in nutritional requirements for the life stage of the affected individual, nutritional rehabilitation treatments, and modalities to restore normal eating patterns
RDs contribute to the care process across the continuum of acute care, recovery, and relapse prevention or treatment.

7. Thank You!
Resources:
Arcelus, J., Mitchell, A. J., Wales, J., & Nielsen, S. (2011). Mortality rates in patients with Anorexia Nervosa and other eating disorders.Archives of General Psychiatry, 68(7),
Noordenbox, G. (2002). Characteristics and Treatment of Patients with Chronic Eating Disorders. International Journal of Eating Disorders, 10, 15-29
Position of the American Dietetic Association: Nutrition Intervention in the Treatment of Anorexia Nervosa, Bulimia Nervosa, and Other Eating Disorders. (2006). Journal of the American Dietetic Association, 106(12),
Wade, T. D., Keski-Rahkonen A., & Hudson J. (2011).Epidemiology of eating disorders. In M. Tsuang and M. Tohen (Eds.), Textbook inPsychiatric Epidemiology (3rd ed.) (pp ). New York: Wiley.
Thank you for your time and consideration! I look forward to hearing from you!