1. One Community

2. Toastmasters Leadership Institute
Club Officer Training
Winter

3. First Impressions
Gina Salcedo, DTM
District 31 Director

7. Attracting Guests to Your Club
Christine Lewis
Program Quality Director

8. Your Club is Looking GOOD!

9. Traditional Open Houses are not the only answer to grow your club!
Special Events
“What got you here, will not get you there!”
Traditional Open Houses are not the only
answer to grow your club!

10. Question & Answer Sessions
Q&A sessions provide value to your community by showcasing either individuals who can convey the importance of developing leadership & communication skills
Examples Include:
Toastmasters Q&A Session
Senior Manager “Fireside Chats”
Video Content Show & Share

11. Organizational Collaborations
Collaborating with either another local non-profit or community/company event can allow a unique marketing opportunity for your club and serve as a potential club public relations campaign resource
Examples Include:
Serve as a TEDx speaking coach
Be a TEDx speaker
Host/Co-Host a local event as a “partner”
Join a local podcast as a club TM rep

12. Networking
Toastmasters originally spread by word of mouth and this strategy still holds weight today. Attending or holding local networking events/workshops allows you to speak to your market pool directly, and figure out how you can best serve them through Toastmasters!
Examples Include:
Success Leadership/Communication Series Workshops
Local Speaker Series Events

13. Summary You can’t just look the part,
you also have to show the part to attract and obtain new members!
Go out there and show the value of your Toastmasters club!

14. Moments of Truth
Dave Burton
Logistics Manager

15. Moments of Truth In a moment, a person forms an impression
based on their experience at that particular time.
The impressions formed are known as moments of truth. 3

16. Toastmasters’ Moments of Truth
First impressions
Membership orientation
Fellowship, variety, and communication
Program planning and meeting organization
Membership strength
Achievement recognition 4

17. Club Continuity Keeping those moments Positive
Succession Planning
New Officer mentoring
Toastmasters Year Transition
Start Now Link to Succession Planning Webinar 4

18. Guest to Member
Trio
Gina Salcedo
Christine Lewis

19. Explain the Skit
Bring up the officers, have them each read their role , then we will move into the guest skit
Add succession planning to the skit

20. Disclaimer
The skit you are about to observe is not a real event. The officers demonstrating the skit are reading from prepared scripts that may not represent their own ideas and thoughts.
This is for fun and learning ….

21. Roles
Narrator/Moderator
Guest
Gina Salcedo
Anthony Alexander

22. Starring Your Club Officers
Treasurer
VP Membership
VP Education
President
Secretary
VP Public Relations
Sgt at Arms
Guest
Treasurer first , goes up , and gets started , then the nexgt officer.

23. From
prospect to
guest
member

24. Guest receives a guest packet and signs Guest Book

25. New Member… What’s next?
Orientation for the New Member
Add them to the club website
Get them involved in club meetings
Offer assistance for getting started online
Animate these

26. Keeping Your Members
Division I Director
Joe Pond

27. A Toastmasters club is most beneficial to its members when operating at charter strength, which means 20 or more active members.
# Members
1 - 19
40+
Not enough members for sustainability
Just right – focus on maintaining
Club might consider splitting to add more opportunities for all members

28. Value of retaining members goes beyond the numbers
Membership diversity, enriches all aspects of club programs
Greater depth of leadership and collaboration
New faces, ideas and speeches make the Toastmasters experience more enjoyable and worthwhile for all members.

29. Club quality is the most important factor to membership retention

30. Healthy Club Culture Meetings are organized and productive
Friendly welcoming culture
Club supports member development
Good mix of new and advancing members

31. Know Your Members Request updated member profiles once a year
Are members achieving their goals?
Are they fully engaged?
Do they need more growth opportunities?

32. Check In With Your Members
New members
Members whose attendance has dropped off
Established members
-- Weekly
-- ASAP
-- Every 3 to 6 months &
A couple months before renewal time

33. Pre-break Announcements
Gina Salcedo, DTM
District Director

34. ------ Break 10 Minutes ------

35. Breakout Sessions
TLI Leadership Team

36. Session Session Leader Leadership Strategies Education Dynamics
Community Growth
Session Leader
Gina Salcedo
Christine Lewis
Anthony Alexander

37. Incentives, Opportunities, Events
Trio

38. Spring Contest Timelines Table Topics & International
February 28 Last day for Club Speech Contests
March 1-31 Area Contests
April 1–30 Division Contests
Division Contest Winners compete at the District Contest during the Spring Conference 1

39. Webinar Series on District31.org!
Conflict Resolution  /21
What the heck is a proxy vote anyway? 4/18
Posting Video on Social Media  /9
Setting Expectations  /13

40. Triple Crown Award Any unique combination of 3 awards listed below
Competent Communicator Level 1
Competent Leader Level 2
Advanced Award Level 3,4 or 5

41. Grow your Club’s Membership $50 for a club open house Get your club on Meetup.com Details at district31.org/resources/open-house-reimbursement/

42. Club Coaches Wanted! Help rebuild a club with under 12 members
Earn
Club Coach Recognition
District Officer Credit(Just Added)

43. You Deliver, We Deliver! Growth Incentive
Aligned with the
“Talk Up Toastmasters” Campaign
How to earn it:
Add at least 5 new members between
2/1/19 and 3/31/19
Win a pizza or bagel party!! delivered your meeting by your Division Director!

44. Four Points by Sheraton Norwood,
1125 Boston Providence Turnpike, Norwood, MA
conference.district31.org

45. Conference Sponsorship
PLATINUM
GOLD
SILVER
BRONZE
$5,000
$2,500
$1,000
$500
Each Sponsor Level has options for conference marketing, tickets and VIP status for more information go to
conference.district31.org/sponsors/

46. Ride the Treat Train Training Incentive
How to earn it:
Train at least 5 officers in one TLI season
**Clubs can win in each season
Win something sweet for your entire club! Delivered to your meeting by your Area Director!
Be sure to schedule your delivery within 2 weeks of notification of earning the incentive.
This Photo by Unknown Author is licensed under CC BY-SA

47. Q&A
Gina Salcedo, DTM
District Director

48. Please fill out the survey! Only 10 questions 

49. Questions? Answers!

50. It’s Raffle Time !

51. Thank you!