3. Every two seconds, a patient is in need for blood! About one of every seven people entering a hospital requires a blood transfusion ! There is a shortage of active blood donors to meet the increased demand of blood !!

4. Premature infants Cancer Heart surgeries Thalassemia and SCA children Cancer Trauma Organ transplant adults

5. Reach out for the members of society Educate and inform them of how these patients suffer from the lack of donors Its our obligation to let everybody know because

6. A campaign to: assess Knowledge Attitude practice Identify & recruit Potential voluntary donors amongst them determine The association between blood donation and gender

7. To increase the community awareness about blood donation. The importance of blood donation. To identify the causes that either motivates or hinders the donation. To report the obstacles that can face the donor. How can one be an active donor To identify the donor selection criteria.

28. E-newspaper

30. This cross-sectional study was designed to understand attitudes toward blood donation. The study was conducted on a form of questionnaire at December 2012 Medically Educated n=128 KAUH None Medically Educated n=195 RED SEA MALL

36. ATTITUDE Blood Donation More Campaign

37. Special thanks to : Dr.Basem Beirouti (supervisor) Rehab Al-Malki (photographer) Samah Osailan (volunteer)

38. Done by: Sharifa Al-Amri Zainab Mofti Roaa Al-Abbadi Duaa Jabrah Wejdan Ba-amer Alia Albakaye Reham Al-Malki Alferdose Hariri Rawan Alsaedi Somayah Al-Ghamdi Shoroog Wazen Eman Al-Otybi